Deborah Tampubolon

About

I love to dig into customer problems - understand their voice and challenges - and present a solution in a way that gets them to listen. What makes me unique is my ability to be both highly strategic and an effective implementer. I lead by doing - not just watching on the sidelines. I strategize, create, scale, and optimize marketing solutions that matter to the business. To accomplish this I focus on delivering key outcomes, staying closely aligned with stakeholders, and always keeping the customer's voice front and center. I've worked across multiple marketing verticals including product marketing, growth marketing, communications, partner acquisition, and client retention. Throughout all these roles I've always been a faithful Partner Marketer with over 7 years of experience at B2B2C technology companies. My personal and professional experiences have taught me the following about myself: I can lead GTM strategy for enterprise-level software products - I define and execute a rollout strategy with key stakeholders - I know how to keep key stakeholders aligned and motivated - I am data-oriented and use key findings to help guide optimizations I can stand up marketing divisions from the ground up to $2M+ in revenue - I live and breathe the VOC. They are at the center of all that I do - I use data to attract the attention of key DM - I'm a marketing swiss army knife who is adept at implementing omnichannel strategies I am an excellent communicator, internally and externally. - I tell powerful narratives that drive clients to action - I speak tech and exec - I unblock team members so they can get the win I enjoy meeting new people and hearing new perspectives. Reach out if you want to talk to me about digital marketing, marketing software products or anything in between. Professional Skills Product Marketingt | GTM Strategy | Partner Marketing | Strategic Rollouts | Product Positioning | Strategic Planning | Growth Marketing | Technical Marketing | Content Development | Email Marketing | SaaS | Data Analysis | Marketplace Platforms Domain Knowledge PropTech | Mover Marketing | FinTech | Occupational Health| SMB Marketing

Experience

• Product Marketing Manager, Embedded Finance and Cloud Services · Toast10-01-2022

  As a Product Marketing Manager at Toast, responsible for driving the go-to-market strategy, product positioning, and messaging for both Embedded Finance and Cloud Services. Key contributions include market research, competitive analysis, and cross-functional collaboration to ensure successful product launches and adoption.

• Senior Marketing Manager · Updater2021-06-01 – 2022-11-01

  Rehired in 2021 with the responsibility for overseeing all aspects of launching our B2B2C facing product, Onboarding, including setting go-to-market strategy, finding product market fit, and defining the adoption process. Onboarding is an app that helps Multifamily communities create a custom move-in experience for their residents.

• Director of Marketing, Partner Growth and Partner Acquisition · Homepoint2020-05-01 – 2022-03-01

  Responsible for building a partner acquisition team from the ground up as well as setting the strategy and understanding the voice of the customer (brokers) and how to best work with them. Led a team of 6 sales representatives and built out highly personalized ABM campaigns to generate leads. Additionally, contributed to the partner growth strategy and execution.

• Product Marketing Management, FinTech · Toast01-01-2024 – 09-01-2024

Education

• Smith CollegeBachelor's degree, Film Studies and Literature
• LaGuardia Community CollegeGoldman Sachs 10,000 SMB Program, Business Administration and Management, General
• NYU-SCPSnon-degree course, Production and Entertainment Management

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