Javier Jimenez

About

I'm a creative strategist and visual storyteller with a wide-ranging skill set across video production, design, branding, and marketing. I founded OneWay Media to help creators, professionals, and businesses bring their ideas to life with clarity, emotion, and style. From producing music videos and editing short-form content to running ad campaigns and building personal brands, I bring a holistic approach to every project. I don’t just create content — I create context. I help people look good, sound clear, and show up confidently in the digital world. What sets me apart is my ability to connect the dots — between strategy and visuals, between creativity and business, between what you do and how people see you. Whether you need a video that resonates, a brand that stands out, or a campaign that converts, I’m here to make it happen. Let’s collaborate and tell your story — the one only you can tell.

Experience

• Creative Director and Digital Marketing Specialist · HJSM2023-05-01 –

  Led creative and strategic initiatives for a prominent merengue group and various artists in the Latin music industry. My role encompassed a wide range of responsibilities, ensuring impactful and cohesive brand experiences across all platforms. Key Responsibilities: Social Media Editor & Content Creator: Developed and curated engaging content that significantly boosted the group's online presence and audience engagement. Music Video Editor & Animator: Brought vibrant performances to life, captivating audiences and expanding the group's reach. Concert Visual Designer: Designed impactful concert visuals displayed in large arenas, enhancing live performances. Notably, the group opened for major artist Manny Cruz and premiered their talents at events like Dominicana Music Week. Graphic Designer & Logo Designer: Crafted visually compelling designs that captured the essence of the group and resonated with fans. Marketing Strategist: Devised and executed campaigns that elevated brand presence and drove conversions, ensuring the group's music reached a broader audience. Color Grader: Maintained high aesthetic standards for all visual content, consistent with the vibrant nature of merengue music. Brand Designer: Developed cohesive brand identities across all marketing materials and platforms, reinforcing the group's unique essence. This role demanded a blend of creativity, technical proficiency, and strategic insight, enabling me to deliver impactful, consistent, and engaging brand experiences that celebrate the dynamic energy of merengue music.

• Social Media Manager · Spacebar Recording2022-05-01 – 2023-01-01

  Conducted market research to develop and execute social media strategies that increased engagement and conversions via Facebook and Instagram. Conceptualized and created captivating content to attract potential consumer clients. Improved previous social media approach, resulting in reaching new audiences and higher impact. Managed social media promotions, created content calendars, and monitored analytics to increase website traffic and conversions via Facebook and Instagram ads.

• Graphic Designer · Freelance2018-11-01 – 2022-05-01

  Designed graphics, including logos and advertisements, for clients' marketing needs using Adobe Suite, Canva, & PosterMyWall. Provided multiple design options to accommodate clients' changing needs. Sought and applied feedback with clients to ensure project requirements and updates were met.

• Marketing Strategist · True Vision Records2019-01-01 – 2021-02-01

  Adeptly secured valuable radio spots on Sirius XM for client artist through targeted marketing efforts. Boosted social media presence of client artist by 566% through a self-initiated marketing campaign. Presented slideshows to management and client artist showcasing market trends, engagement scaling, and potential markets. Conceptualized and executed brand image that resonated with the target market, leading to increased engagement. Developed and implemented social media strategies for Facebook, Instagram, and TikTok.

• Audio Engineer · The Innovative Media Research and Commercialization Center2018-09-01 – 2020-03-01

  Oversaw day-to-day studio operations, including client communication, session setup, and management, for a seamless recording experience. Mixed and produced vocals, instrumentals, and song arrangements using professional audio software for high-quality recordings. Focused on client satisfaction and ensured recording sessions were executed to the highest standards.

Education

• University of Massachusetts LowellB.S. Business Administration, Marketing
• University of MaineMechanical Engineering

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