Jeanette Ortiz, MBA

About

With a robust educational background, including a Master of Disruptive Innovation and an MBA from Hult International Business School, as well as a Bachelor of Arts in Psychology from California State University, Bakersfield, I bring a wealth of knowledge to the table. My professional journey spans roles such as Social Media Marketing Specialist and Content Creator, where I have excelled in strategic marketing, content creation, and brand identity development. At Samsung SDS America, I held senior positions in digital marketing project management, leading successful campaigns and ensuring timely project completion. As the Head of Marketing for MJV Technology & Innovation in the U.S., I spearheaded marketing strategies to enhance brand awareness and drive growth. My expertise lies in leveraging data-driven insights, creative ideation, and community engagement to deliver impactful marketing solutions.

Experience

• Social Media Marketing Specialist · Freelance05-01-2023

  I specialize in working with small businesses to elevate their online presence. Here's an overview of my expertise and the value I bring: Strategic Marketing Plans: I create comprehensive marketing plans tailored to the unique goals and needs of small businesses. By conducting thorough market research and competitor analysis, I develop strategies that effectively target the desired audience and drive business growth. Content Creation: I take a holistic approach to content creation, developing engaging and dynamic content across various platforms. From recording captivating reels and TikTok videos to crafting compelling static posts, I ensure every piece of content aligns with the brand's voice and resonates with the target audience. Additionally, I excel at copywriting for campaigns, delivering persuasive and impactful messaging. Keyword Strategies: To maximize visibility and reach, I employ effective keyword strategies. This ensures the content is discoverable by the right audience, leading to increased engagement and organic growth. Creative Ideation and Trend Analysis: I continuously bring fresh ideas and stay on top of trending audio, themes, and visual styles to help businesses stay relevant and capture the attention of their target audience. Brand Identity Development: I assist small businesses in developing and maintaining a strong brand identity. From creating cohesive brand visuals to defining the brand's tone and messaging, I ensure consistency and authenticity across all marketing efforts. Collaboration with Creatives: To produce high-quality content, I can collaborate with videographers and photographers to ensure visually stunning content. Analytics and Performance Monitoring: I actively manage and monitor analytics to track the growth and engagement of the company's social media platforms. By analyzing data and insights, I make data-driven decisions to optimize content strategy, improve audience growth, and enhance engagement levels.

• Content Creator and Influencer · Freelance12-01-2021

  As a highly skilled content creator and influencer, I have successfully managed and grown social media platforms including TikTok, Instagram, YouTube, and Facebook, reaching over 1 million impressions with: UGC Expertise: I maintain a strong understanding of user-generated content (UGC) best practices to maximize reach and engagement. By staying up-to-date with the latest trends and cultural conversations, I identify opportunities to drive engagement and impact through owned content. Compelling Content Creation: I excel at crafting direct response content, including social media posts, and website content, that resonates with audiences across platforms. I have a proven track record of conceptualizing and creating original content aligned with brand voice and target audience, driving projects from ideation to successful completion. Visual Storytelling: I capture high-quality photos and videos that showcase products in an engaging and organic way. Utilizing editing tools like Canva, Capcut, and in-platform editing software, I leverage storytelling techniques to connect with viewers on an emotional level, fostering community engagement and driving sales. Adaptability and Strategy: I am adept at adapting to algorithm and trend changes, allowing me to create content strategies that maintain relevance and maximize impact. Community Engagement: I actively engage with the online community through comments and messages, cultivating a positive online presence. Additionally, I provide community management to monitor, engage, and nurture online communities, fostering a sense of connection and loyalty. Collaborative Approach: I collaborate with creative services to ensure visually engaging and strategically timed content on various social media platforms. I have experience partnering with internal teams to develop creative briefs for paid and organic social media content, incorporating creative inspiration, social trends, and best-in-class examples.

• Senior Manager Program Management | Digital Marketing · Samsung SDS America08-01-2022 – 11-01-2023

  As a Senior Manager Program Management in Digital Marketing, I likely led and managed digital marketing projects, ensuring they were completed on time and within budget. My role would have involved strategic planning, team coordination, and performance analysis to drive successful marketing campaigns.

• Senior Digital Marketing Project Manager · Samsung SDS America09-01-2020 – 01-01-2023

  As a Senior Digital Marketing Project Manager, I likely managed digital marketing projects, coordinated with cross-functional teams, and ensured the successful execution of marketing strategies. My responsibilities would have included project planning, resource allocation, and performance tracking.

• Head Of Marketing - U.S. · MJV Technology & Innovation06-01-2020 – 09-01-2020

  As the Head of Marketing for the U.S. at MJV Technology & Innovation, I likely led the marketing efforts for the U.S. market, developing and implementing marketing strategies to drive brand awareness and business growth. My role would have involved overseeing marketing campaigns, managing a marketing team, and analyzing market trends.

Education

• Hult International Business SchoolMaster of Disruptive Innovation, International Business
• Hult International Business SchoolMaster of Business Administration - MBA, Business Administration and Management, General
• California State University, BakersfieldBachelor of Arts (B.A.), Psychology

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