Jeannine Williams

About

I am a revenue-driven sales and trade growth leader with deep experience building high-value, relationship-based sales pipelines within residential construction, renovation, and design-driven environments. Across my career, I have driven $10M+ in annual revenue by sourcing, developing, and closing complex projects through trade partnerships, peer-to-peer networking, and long-term client relationships. My approach to sales is consultative and strategic—focused on aligning client vision, scope, and budget while protecting margin and ensuring repeatable growth. I specialize in growing business through trade and partner ecosystems, working closely with architects, interior designers, contractors, real estate professionals, and vendors to generate sustained opportunity flow. My work has resulted in 70–85% repeat and referral business, built entirely on trust, execution excellence, and long-term relationship management. In addition to sales leadership, I bring strong cross-functional and operational fluency, leading multi-layered teams across independent organizations to deliver complex projects across multiple markets. I am known for aligning stakeholders around shared commercial goals, streamlining execution, and delivering consistent outcomes in fast-paced, high-touch environments. I am most effective in Director-level roles where growth is driven by relationships, partnerships, and execution, and where sales leadership must collaborate closely with operations, design, and delivery teams to scale revenue sustainably.

Experience

• Showroom Sales Manager · The Shade Store2019-01-01 –

  Lead, coach, and scale cross-functional showroom teams of 4–15 sales associates, aligning staffing models, performance goals, and sales coverage to pipeline demand and regional revenue objectives. Co-launched and operationally led the Flatiron showroom, establishing standardized sales processes, CRM adoption, and reporting cadence that supported rapid ramp-up, revenue growth, and consistent execution. Drive sustained revenue performance, contributing to a Top 10 East Coast showroom ranking while delivering $1M+ in annual personal sales through disciplined pipeline management and opportunity prioritization. Own complex, design-driven, full-cycle sales engagements ($5K–$200K+), leveraging Salesforce, internal CRM tools, and quoting/proposal platforms to manage leads, develop pricing strategies, negotiate contracts, and close margin-conscious deals. Utilize Salesforce dashboards, forecasting tools, and KPI reporting to track conversion rates, average order value, close velocity, and pipeline health, enabling data-driven sales strategy and accurate forecasting. Build and expand a high-value trade and key-account pipeline through long-term partnerships with interior designers, architects, and industry professionals, using CRM-based relationship management to drive repeat and referral business. Serve as the primary liaison between showroom teams and internal departments—including production, scheduling, logistics, and customer service—using shared systems to proactively manage timelines, resolve escalations, and protect revenue. Develop sales talent through structured coaching, CRM best-practice adoption, and performance management, achieving 90% team retention and consistent quota attainment across the showroom. Uphold brand standards and elevate the showroom client experience while balancing revenue growth, operational efficiency, and customer satisfaction at a market-leading level.

• Principal · Jeannine Williams Design Inc1994-01-01 –

  Led a high-end residential design and renovation firm with full accountability for sales strategy, trade development, and revenue growth across complex, multi-market projects. Generated $10M in annual revenue with an average project value of $2.5M+, sourcing new business through trade partnerships, peer-to-peer networking, and strategic industry relationships. Achieved a 70% repeat-client and referral rate, growing the business 100% through referrals based on trust, execution excellence, and long-term relationship management. Drove end-to-end sales execution, including opportunity sourcing, client qualification, scope development, pricing strategy, contract negotiation, and ongoing account management. Built and expanded a trade-focused pipeline by partnering with architects, interior designers, contractors, real estate professionals, and developers to increase deal velocity and market penetration. Led multi-layered, cross-organizational teams—architects, general contractors, specialty trades, engineers, designers, vendors, and manufacturers—aligning independent partners to shared revenue, schedule, and quality objectives. Established scalable workflows and governance frameworks to support consistent execution across markets. Maintained industry-leading profitability by controlling overhead to <5%, optimizing vendor terms, and protecting margins on high-value projects. Directed P&L oversight, procurement strategy, vendor contracts, and cash-flow management. Oversaw $2.5M+ in cumulative project budgets across residential construction and renovation projects in the East Coast serving as the primary client and stakeholder lead from concept through closeout. Delivered a full spectrum of services spanning sales, trade engagement, construction coordination, and final installation while consistently achieving high client satisfaction.

Education

• University of Illinois ChicagoBachelors, Mass Communications/Political Science

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