Todd Hansmann

About

I’m a Visual + Product Designer with expertise in UX/UI, brand identity, and workflow design. With 15+ years in architecture and design, I bring both structural precision and creative range, from translating complex processes into intuitive digital experiences to crafting brand systems that scale with startups. I’ve led projects across proptech, biotech, and e-commerce, always with a focus on clarity, usability, and impact. Focused in early-stage growth, I partner with founders to shape products and brands that resonate and perform.

Experience

• Lead Product Designer · All By 4D, Inc.07-01-2019 – 10-01-2024

  Orchestrated conceptualization, design, and development of ideas at all stages, managing engineering consultants and prototype iterations, resulting in a 20% increase in prototype efficiency. Led creative development life cycle, including media and branding, achieving a 10% cost savings compared to the allocated budget. Collaborated with cross-functional teams to ensure consistency in branding and user experience, applying user-centered design. Utilized prototyping and iterative design techniques to optimize user experience. Employed industry-standard design tools and technologies, resulting in a 10% increase in design efficiency and a 15% improvement in adherence to branding guidelines, based on feedback from internal audits and stakeholder reviews.

• Freelance Design Strategist · Qonectin11-01-2022 – 03-01-2023

  Crafted logo and brand identity for real estate brokerage startup under a three-week deadline. Engineered website, web and mobile apps, under an eight-week expedited deadline. Collaborated with stakeholders to develop product roadmap and prioritize MVP features, implementing iterative improvements. Ensured frontend UI engineering standards were met for deliverable development, resulting in a 20% decrease in UI-related bug reports and a 25% improvement in page load times across devices, based on performance analytics and user feedback analysis.

• Architectural Project Manager · Gensler10-01-2018 – 08-01-2019

  Enforced compliance with NYC code, ADA standards, and BIM requirements for a $100 million workspace project. Oversaw a 5-member architecture team and liaised with six consultant teams, maintaining clear communication to ensure smooth project coordination toward the successful opening of an 8-floor office space.

• Project Architect · Beyer Blinder Belle10-01-2017 – 10-01-2018

  Directed project team and BIM standards for a $75M, 70,000 sq. ft. restaurant & retail project. Coordinated with NYC Economic Development Corp. & Historic Preservation Committee for submissions.

• Project Architect · Curtis + Ginsberg Architects LLP11-01-2014 – 04-01-2017

  Led resilient rebuild of 12-building housing campus, including new wet-flood proofed space. Produced construction drawings for 35 flood-resistant homes, navigating NYC Code & Zoning.

• UX & Product Designer · Independent Consultant11-01-2022

  Designed strategy, UX flows, and UI systems for early-stage clients in retail, media, and e-commerce. Balanced tight timelines, stakeholder input, and delivery across overlapping projects: Qonectin: Built a modular design system and frontend-ready UI library across platforms. Delivered engineering-aligned specs that reduced bugs by 20% and improved mobile load speeds by 25%. Scene Stealer: Led UX/UI and pitch deck for an interactive shopping app linking screen content to real products. Collaborated with engineers and producers to test user journeys. Gimme the Good Stuff: Refined brand identity and designed an investor deck that clarified the product vision, market fit, and user proposition.

• Architectural Consultant · Ho-Chunk Inc./Sebastienne Nicole Brown LLC05-01-2024

  Leading BIM modeling, consultant coordination, and client presentations for a 22,000 sf museum & cultural center. Delivering detailed specs, budgets, and schedules. Producing 3D visualizations to accelerate approvals and support stakeholder alignment.

• Architectural Consultant · Ho-Chunk Inc./Sebastienne Nicole Brown LLC05-01-2024

  Leading BIM modeling, consultant coordination, and client presentations for a 22,000 sf museum & cultural center. Delivering detailed specs, budgets, and schedules. Producing 3D visualizations to accelerate approvals and support stakeholder alignment.

Education

• The City College of New YorkMaster of Architecture (M.Arch.), Architecture
• Farmingdale State CollegeB.S. Degree, Architectural Technology

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