Jeevika Tyagi

About

Jeevika Tyagi is a multi-hyphenate founder, brand builder, and storyteller obsessed with making the future more human and more honest. With extensive experience in financial and marketing sectors, she has successfully raised capital and scaled sustainable brands. Her expertise spans product management, marketing, and strategy, focusing on GenAI, consumer wellness, and content. Previously associated with Wall Street, she transitioned to entrepreneurship, playing pivotal roles as a CXO, Mentor, and Consultant in numerous startups. Now leading growth at Honestly One and aastey, she drives GenAI-powered marketing and product leadership to accelerate sustainable scale.

Experience

• Co-Founder & CEO · aastey01-01-2022 –

  Co-founded and leading aastey; responsible for strategic direction, product development, and market growth.

• Founder & CEO · Honestly One01-01-2020 –

  Brand incubator initiatives and CMO consultancy development; overseeing brand strategy and growth.

• Co-Founder · aastey09-01-2021 – 12-01-2021

  Joined as co-founder to drive market strategy and product development.

• Stealth Co-Founder · aastey01-01-2021 – 08-01-2021

  Stealth phase of product development and go-to-market strategy.

• Marketing Lead · ZEE507-01-2020 – 03-01-2021

  Led marketing for ZEE5 Movies & Ed Tech Partnership with Eduauraa.

• CMO · Unifynd09-01-2017 – 12-01-2019

  Led marketing; built product marketing strategy; raised budgets.

• CEO · Adret Allayurveda Pvt. Ltd.05-01-2017 – 09-01-2017

  Led marketing and growth for allAyurveda.

• CMO · Adret Allayurveda Pvt. Ltd.08-01-2016 – 09-01-2017

  Led marketing; managed online portal allAyurveda.com; growth.

• Co Founder · Stappu Online Services Pvt. Ltd.01-01-2015 – 01-01-2017

  Helped build India's first artist-driven e-commerce marketplace.

• Marketing Manager · Purple Squirrel Eduventures Pvt. Ltd., IIT Bombay01-01-2014 – 01-01-2015

  Designed, planned, marketed, and developed business; managed corporate relations.

• Marketing Manager · New York Film Academy09-01-2012 – 03-01-2013

  Led marketing for film academy.

Education

• Drexel UniversityBS/BA in Business Administration, Finance & Marketing
• Imperial College LondonBachelor of Arts (B.A.), International Marketing, British Culture & Architecture
• Delhi Public School Vasant KunjGraduate, Computer Science

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