Muratcan Koylan

About

As a B2B Marketing Manager with a solid foundation in AI and B2B SaaS, I develop and implement omnichannel growth strategies and customer-focused initiatives that deliver measurable business results. Proficient in AI, automation, product marketing, and strategy building, I collaborate closely with product management and sales teams to align marketing campaigns with business objectives. With a growth mindset, I continuously pursue personal and professional development, and actively share insights with the marketing community. I excel in both independent roles and as a collaborative team member, prepared to handle hands-on and tactical tasks while also supporting the executive team in strategic decision-making.

Experience

• Marketing Communications · Jonas Software2023

  Executing a strategic approach targeting higher-level decision-makers or executives by creating cross and omnichannel marketing strategies. Directed product launches, managing timelines and marketing materials to maximize market presence and customer acquisition. Building, testing and iterating BOFU nurture campaigns with Salesforce, SugarCRM and Outreach. Developing generative AI workflows for competitive landscape analysis to identify market insights, expansion opportunities, threats, and competitor positioning. Additionally, organizing ongoing training and upskilling initiatives and offering executive consultancy services. Managing the website (Wordpress, Unbounce, Clarity, Google Tag Manager), collaborating with the development agency, SEO and design teams. Managing company social media accounts and strategies. Increased 6X organic impression and 3X website traffic from organic social in a year. Running internal communication emails, groups, informative sessions, and managing customer communications such as emails and webinars. Leading the customer conference website and customer communciations (Pheedloop). Crafting customer and prospecting messaging, translating product features into customer benefits and value propositions through the collaboration with product teams. Managing and reporting outbound and paid ads (LinkedIn, Google, Facebook). Increased paid lead generation by 50% and reduced ad spend (~6K/m) while maintaining conversion rates (~3-5%).

• Senior Marketing Specialist · Tmob - Thinks Mobility07-01-2021 – 07-01-2022

  Built Lead Scoring, Account Based Marketing (ABM), and Marketing Automation workflows, and crafted compelling email content for Lead Nurture and Sales Sequences, contributing to a 25% increase in MQL to SQL conversion rates and a significant reduction in sales cycle length. Created targeted content (whitepapers, cae studies and reports) for digital marketing campaigns, significantly improving lead generation and customer conversion rates across multiple sectors. Developed and executed strategies to reach new audiences and communities, leading to a 3x growth in LinkedIn followers. Managed sector-focused marketing funnels for Telco, Ebanking, Municipalities (Smart Cities), NDC Airlines, and Quick Commerce, utilizing tools such as Hubspot Sales Sequences, LinkedIn Sales Navigator/Ads, Send in Blue, GetProspect, PhantomBuster, Hunter, Google Analytics/Ads, and Semrush, while ensuring GDPR compliance. Implemented data-driven marketing campaigns using Hubspot, resulting in a 40% year-over-year growth in top-of-funnel lead generation. Led the company’s rebranding initiative, overseeing the development of new branding materials and website design. Organized internal and external events, team gatherings, and in-person/online brand awareness activities to enhance visibility and build relationships. Built strong relations with local and global press as well as industry leaders for PR activities. Led new product branding initiatives and website/landing page development projects.

• Marketing Associate · Insider06-01-2020 – 07-01-2021

  Owned Sequoia backed Serie B startup, Insider AI Growth Management Platform (GMP)'s social media operations, including calendar creation, posting, engagement, and reporting with a B2B SaaS approach, utilizing tools such as Hubspot, Hootsuite, and Google Suite. Built and executed B2B lead generation marketing campaigns in 25 regions, collaborating with regional marketing teams to support the planning and execution of marketing programs, including social media execution (LinkedIn, Twitter, Facebook, YouTube), webinars, paid social, digital, and email marketing programs, developer promotions, and field marketing activities such as Uplift and Lift Awards. Contributed to creative ad development and campaign materials creation that drove demand programs and demonstrated a strong understanding of SEO, SEM, social media, email marketing, content marketing, and marketing automation. Managed G2 and Capterra channels, created customer communication campaign to increase the level and quality of the reviews. Conducted data analysis of current and prior campaigns, recommending tactics for hitting growth goals in a fast-growing startup atmosphere, and set, analyzed, and ran KPIs and OKRs to chase targets in digital domination. Innovated B2B marketing tactics, including the launch of a highly successful podcast series with notable guests like Barack Obama, enhancing customer engagement and brand visibility. Recommended and built out new digital channels with strong growth potential, such as the Beyond The Title Podcast series. Utilized tools such as Zapier and Livestorm to create automation and AI workflows that increased operational efficiency, competitive insights, and reach.

• Founder · JeezAI01-01-2024

  Building bridges between students who are interested in AI with AI companies by creating a community and platform to share internships, hackathons & resources. Working with two SWE interns and creating projects with DSPy, Langgraph and AI Agents while open sourcing projects like LinkedIn Profile Analyzer, Personalized Education Planner and Student-Internship Matching Tool (+100 GitHub Stars).

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