Dev Chopra

About

I build things because I can't stop thinking about them. Three products from scratch — each born out of curiosity, not a pitch deck. AuraScore — a quiz that scores your aura. Simple, weird, fun. Exactly how the internet should feel. AltMe — an AI-native social platform where your digital self lives, posts, and talks. Think Threads, but your avatar shows up when you don't. Nivaari — personalized menstrual and hormonal health tracking for Indian women, built with cultural awareness, Ayurvedic wisdom, and regional language touches. Because most femtech forgets who it's actually for. Currently at Veena Studio, doing UI/UX and product research for a DAW being built from the ground up. Desktop. From scratch. The kind of project that humbles you fast. I'm a product person at heart — design, research, marketing, analytics, a bit of vibe coding. I move across whatever the product needs. AI products are what get me out of bed. Especially anything touching content, creativity, and how people show up online. BITS School Of Management.

Experience

• Founder’s Office - Product Management · Veena12-01-2025 – 04-01-2026

  Developed a complete social media marketing strategy. Helped in the UI and UX Design of the current product. Developing a new product from scratch. Made significant improvements to the product. Currently doing a complete product market fit research and ICP creation.

• Social Media Marketing Manager · Brandmeld2024-01-01 – 2026-02-01

  Managed complete social media strategy and execution for 6 diverse clients across industries. Created content calendars, reels, performance reports, and creative briefs. Acted as the point of communication between design, copywriting, and client servicing teams. Drove follower growth, engagement rates, and campaign effectiveness for each brand.

• Chief Marketing Manager · Healing By Vanshika2022-10-01 – 2025-11-01

  Built the entire online presence from scratch — website, brand identity, color palette, and tone of voice. Planned and executed client acquisition campaigns across social media. Managed nutrition-focused content strategy, community engagement, and conversion tracking. Designed digital resources, created eBooks, and collaborated with influencers for brand growth.

• Social Media Manager & Brand Manager · Venus Studio2023-07-01 – 2024-02-01

  Created and managed the official website for the studio. Handled planning and execution of offline wedding events and photography projects. Led the editorial and creative team in developing mood boards and shot plans. Developed brand strategy, including visual direction, tone, and social media style. Collaborated with production teams for large-scale event shoots and influencer-driven campaigns.

• Content Intern · Jam Studio2022-06-01 – 2023-06-01

  Assisted in digital storytelling and content repurposing for US-based music and content studio.

Education

• BITSoM - BITS School of ManagementProduct Management with Gen AI & Agentic AI Programme, Product & AI/ML
• UPESBachelor's degree, Computer Programming, Specific Applications
• DOE Patrachar SchoolClass 12th, Arts
• Veda Vyasa D.A.V Public School - IndiaClass 10th, All Subjects

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