Jeff Bullert

About

Senior Salesforce Administrator and Solution Architect with 10+ years of experience designing, scaling, and optimizing Salesforce environments for high-growth organizations. Leads Salesforce from greenfield implementation to enterprise-grade CRM supporting sales, marketing, operations, and executive reporting, with deep expertise in Flow automation, integrations, data governance, and reporting. Skilled at translating business requirements into scalable technical solutions that improve operational efficiency, forecasting accuracy, and user adoption, with hands-on experience across Salesforce, Marketing Cloud, Stripe, Genesys, Box, and cross-platform automation.

Experience

• Senior Salesforce Administrator / Product Owner · Homes for Heroes05-01-2015

  Serve as primary Salesforce Administrator and platform owner for a rapidly growing organization, leading architecture, automation, integrations, data governance, release management, and user enablement across Sales, Marketing, and Operations teams. Key Achievements ● Led greenfield Salesforce implementation, migrating the organization from Google Sheets to a centralized CRM platform ● Architected and scaled Salesforce to support approximately 200% company growth over 6 years ● Designed and maintained 200+ Salesforce Flow automations, reducing manual work and enabling scalable operations ● Developed executive dashboards and reporting frameworks to improve pipeline visibility and forecasting accuracy ● Managed user access, profiles, permission sets, roles, and security model for 50+ users ● Led sandbox-to-production deployments, testing, release coordination, and change management activities ● Conducted requirements gathering, UAT coordination, and cross-functional stakeholder collaboration ● Established enterprise data governance standards to improve data integrity and reporting reliability ● Drove Salesforce adoption through onboarding, training, process documentation, and continuous platform improvements Architecture & Integration Highlights ● Designed and implemented real-time Salesforce integration with Laravel-based web platform, saving approximately 1,200 hours annually ● Implemented Salesforce–Box integration, reducing storage costs by approximately 80% ● Integrated Stripe for recurring payments and customer account synchronization ● Led Marketing Cloud deployment and data model integration ● Designed custom Genesys omnichannel integration, saving approximately $24K versus vendor solution ● Led Salesforce Lightning migration and modernization of lead and opportunity workflows

• Director of Affiliate Programs · Homes for Heroes10-01-2012 – 05-01-2015

  ● Developed and scaled a national affiliate network through strategic partnerships and outreach ● Trained and coached partners on business development and relationship-building strategies ● Created marketing campaigns and outreach initiatives to support lead generation and program growth ● Collaborated cross-functionally to support organizational growth and community impact

Education

• University of Minnesota DuluthMarketing

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