Darlene Killen

About

A dynamic innovator with a profound ability to identify hidden opportunities, uncover untapped potential, and craft transformative strategies. My experience spans e-commerce, project management, and team leadership. I excel in bringing clarity and direction to complex projects, driving growth, and empowering organizations to achieve their highest potential. I thrive in roles that require depth, precision, and strategic foresight. My work blends creative vision with practical execution, leveraging tools like AI to automate workflows, refine branding, and scale operations. I am passionate about creating impactful experiences, I redefine what’s possible through data-driven insights, cutting-edge technology, and a relentless focus on res

Experience

• E-Commerce Manager · Cassadaga Spiritualist Camp09-01-2024

  Pioneered Online Growth: Built Cassadaga’s first e-commerce site, leveraging Shopify to integrate with existing POS systems, automate workflows, and streamline inventory management. Led Data Transformation: Cleaned and automated 25,000+ product entries spanning a decade, ensuring data accuracy and operational efficiency. Innovated with AI: Utilized GPT to create Kanban boards, sprints, marketing campaigns, product descriptions, and branded content, completing the project two weeks ahead of schedule. Collaborated with Leadership: Partnered with the executive board and website committee to define branding strategies, prioritize tasks, and implement innovations, ensuring alignment with organizational goals. Streamlined Project Management: Created documentation and roadmaps in Notion, optimizing team collaboration and communication for successful project completion. Enhanced Customer Engagement: Designed a user-friendly interface and marketing campaigns that contributed to a 15% increase in online sales and improved customer satisfaction. Prepared for Launch: Completed testing, refinement, and stakeholder approvals ahead of the December 9th launch, delivering a polished and scalable e-commerce platform. Finished two weeks early and under budget. cassadagabookstore.com

• Salesforce Administrator I & RevOps Team Member · ExtraHop04-01-2022 – 07-01-2023

  At Extrahop, a pioneer in AI-based network intelligence for cloud, hybrid, and distributed environments, I leveraged my HR background and deep understanding of Salesforce (SFDC) to drive significant efficiencies and cost savings across our RevOps team. Streamlined Onboarding & Offboarding: Revolutionized the onboarding and offboarding process, reducing manual labor costs by 80%. Developed complex flows for automated handling of licensing, permission sets, and permission set groups. Fulfilled version updates in CPQ using APEX, adjusted closing deals for Sales Operations, enabled and disabled validation rules as authorized to expedite deal closures at end of quarter. Innovated License Management: Created a robust licensing system using Google Sheets, significantly cutting redundant third-party app license costs. Agile Ticket Resolution: Efficiently managed and resolved 1,200 tickets per month using Agile methodologies. Salesforce Ecosystem Enhancement: Deeply engaged with Salesforce Sales Cloud, improving lead management and assignment, creating sales paths, and building automated quote systems.

• Salesforce Administrator Team Lead Intern · The Deveau Group2022 – 04-01-2022

  Salesforce Intern at The Deveau Group, a leader in Salesforce consulting for nonprofits. Collaborated with seasoned admins to create custom Salesforce records and objects, boosting operational efficiency for nonprofits. Led strategic requirement gatherings, developing discovery call questions to inform Salesforce customizations. Designed Mind and Process Maps to visualize and optimize clients' data workflows. Streamlined client forms with FormTitan, improving user experience and data collection efficiency. Crafted Solution Designs with Lucid Chart, translating complex needs into actionable Salesforce solutions. Managed projects with ClickUp, ensuring smooth communication and task tracking.

Education

• Florida International University - College of BusinessBachelor of Business Administration - BBA, Cum Laude, Human Resources Management/Personnel Administration, General
• Trailhead by SalesforceRanger Status, Salesforce Administrator
• Supermums GlobalSalesforce Administrator Certificate, Salesforce Administrator
• Salesforce Talent Alliance Career CohortsSalesforce Administration

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