Jenna Barry
Experienced B2B and B2C marketer with a passion for driving results with effective campaigns.
4 yrs experience · Tampa, FL · 10-20 hrs/week
Skills
Experience
- Marketing Manager · Air Animal Pet Movers04-01-2024
Spearheading a comprehensive rebrand initiative to revitalize and modernize the company's image, aligning with current market trends. • Strategically managing and optimizing the marketing budget to maximize ROI and drive business growth. • Developing and executing engaging social media campaigns on Instagram, Facebook, and TikTok, significantly boosting brand visibility and audience engagement. • Cultivating and maintaining strong marketing partnerships with key veterinarians across the Tampa Bay area to enhance referral networks and brand credibility. • Collaborating closely with a web developer to lead a website redesign, ensuring an SEO-optimized and user-friendly experience.
- Media Specialist · Pinnacle Advertising Agency01-01-2022 – 03-01-2024
• Create and maintain accurate media estimates in Strata for all supplemental and non-supplemental media buys • Responsible for monthly Post Analysis Reporting ensuring media vendors delivered. • Collect Invoices and upload invoices into appropriate software • Handle Invoice reconciliation on a monthly basis. • Manage and maintain our partners media planning software, Media Tools, with client media plan detail to provide accurate monthly/annual media budgets.
- Marketing Intern · VinePair05-01-2021 – 09-01-2021
• Implemented new Pinterest strategies that increased average impressions by 21% and total following by 3,000+ in 3 months. • Authored client-approved copy for sponsored Tweets and Pins. • Designed graphics in photoshop for daily Pinterest content. • Composed captivating product descriptions for e-commerce store. • Strategized weekly Instagram content to that increased following by 5% in 3 months.
Education
- University of FloridaBachelor's Degree, Advertising
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Julia S.Marketing Professional Specializing in Digital Campaigns and Brand StrategyHire Jenna through Pangea
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