Jenna Scaccia

About

All-around creative & strategic world champion and former professional ballerina Leading the Social Media & Project Management on the Corporate Communications Creative, Content & Brand team in the B2B cybersecurity world. Experienced in managing high-reach, organic social media brand channels and spend my free time creating beauty & lifestyle content for my personal YouTube channel with 6k subscribers and over 1 millions views. Lover of reality TV & pop culture with a can-do mentality (especially when it comes to DIY projects)!

Experience

• Social Media & Creative Project Manager · Forescout Technologies Inc.05-01-2023 – 06-01-2024

  Simultaneously led the company's corporate social media strategy & execution and acted as Project Manager of our Corporate Communications Creative, Content & Brand team (Team CCB). Spearheaded a new project management process on Monday.com, boosting team productivity by 60% within six months by streamlining request intake, prioritization, and timely completion of 300+ creative and content projects for global events and campaigns. Expertly managed project schedules and prioritized creative and content team workflows to support a $100M omnichannel pipeline, ensuring timely delivery and alignment with marketing objectives. Acted as the primary liaison between stakeholders, Creative, Communications, and Marketing teams, leading end-to-end project management, from kick-off to execution, ensuring adherence to brand standards. Led the implementation of a social media analytics tracking system and content review process using Excel and Sprout Social. After one year of executing a data-driven social strategy, new LinkedIn followers increased by 46% year-over-year. Conducted a content review to enhance video content produced by Executive Leadership, leading to a 273% increase in impressions. Developed and A/B tested social media posting strategies, presenting findings and recommendations directly to the CTO, resulting in optimized content performance. Built an in-office Broadcast Center (video content creation studio), leading the production of high-quality video content to enhance brand storytelling and engagement.

• Marketing Programs Manager · Forescout Technologies Inc.05-01-2022 – 05-01-2023

  Reported to the CTO, ran marketing programs, and supported graphic design needs across three strategic domains: Forescout Research Vedere Labs, Partner Alliances & Ecosystems team, and the Threat-Hunting team. Facilitated strategic alignment between leadership, technical, and creative teams to maintain cohesive and consistent brand messaging across all marketing assets. Led the production and design of high-impact marketing assets, including the Forescout Partner Marketplace, and strategic presentations & collateral for senior leadership and key partners like Microsoft, ServiceNow, and Palo Alto Networks, significantly enhancing global brand visibility.

• Content Creator · YouTube03-01-2019 – 01-01-2024

  I create fun video content in the lifestyle, fashion & beauty space. Currently having 6k+ subscribers, 1M+ channel views, and 14M+ impressions.

• Social Media Manager · FANCY SPRINKLES07-01-2021 – 01-01-2022

  Managed social channels with a combined following of 675,000+ across TikTok, Instagram, & Facebook. Developed & executed social strategy resulting in viral video content averaging 12 Million impressions weekly. Developed content calendar, wrote copy, & creative brief development aligning with marketing calendar. Lead ideation & creation of fun, brand-defining, short-form, edible arts content for social channels. Identified opportunities to streamline social content production. Stayed on the cutting edge of culinary industry developments/creative trends/pop culture moments.

• Social Media Coordinator · DineAmic Hospitality05-01-2021 – 07-01-2021

  Oversaw multiple restaurant & venue social accounts with 177k+ combined Instagram followers. Social media asset creation, content strategy, copywriting, & community management. Coordinated & executed short-form video + photo production for social & promotional materials. Forecasted trends in the food & hospitality industry + pop culture to stay ahead of the curve.

Education

• Marquette UniversityBachelor of Arts - BA, Digital Media

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