Jennifer Ayvazian

About

With a Bachelor of Business Administration in Marketing from the American University of Beirut, I have cultivated a robust career in marketing management across diverse industries. Currently, I lead rebranding and marketing strategies at Snowsound USA, enhancing brand identity and optimizing digital presence. My previous role at LeanTech SG involved developing comprehensive B2B marketing strategies and executing account-based marketing to drive engagement. At Anghami, I boosted premium subscriptions through strategic partnerships and large-scale events. My tenure at Lufthansa Group saw me managing marketing for Lebanon and Jordan, focusing on B2B communications and event organization. Additionally, I have experience as a dance instructor, teaching Latin and Ballroom dance to various age groups. My expertise spans branding, content strategy, SEO, and event management, with a proven track record of driving growth and engagement through innovative marketing solutions.

Experience

• Marketing Manager · Snowsound USA Acoustics & Well-Being Technologies10-01-2023

  Leading the effort into rebranding Snowsound by coming up with an elevated logo that matches the brand's persona as well as creating branding guidelines and rebranding all necessary assets. Leading a team of a developer and a UX/UI designer to develop and enhance the website, ensuring it is SEO-optimized and effectively displays necessary information. Developing Go-To-Market plans for new product launches, with a full-scale marketing strategy covering both online and offline touchpoints. Organizing and executing events such as happy hours, lunch-and-learns, and seminars to engage partners, update sales reps, and attract new leads. Coordinating Snowsound's tradeshow presence, managing booth design, logistics, travel, accommodation, and marketing collateral to optimize impact. Representing Snowsound at tradeshows and fairs, actively acquiring leads and promoting the brand. Managing marketing collaterals such as 1-pagers, brochures, swag and more, including the ones in Snowsound's showrooms. Planning and executing showroom events, including the grand opening of the LA Showroom, attended by over 80 guests. Collaborating with a social media agency to oversee Snowsound's social media strategy, including content creation and campaign management. Conducting email marketing campaigns using Mailchimp, targeting sales reps and potential leads with newsletters. Acting as the primary contact for business partners, coordinating marketing efforts and promoting products through their channels. Publishing editorials and advertisements in industry-specific newsletters and magazines, as part of PR initiatives. Leading and executing ad-hoc marketing plans with dealer partners, including cross-promotional videos of completed projects to maximize reach.

• Marketing Manager · LeanTech SG07-01-2022 – 07-01-2023

  Developed the company's entire B2B Marketing strategy from scratch, in all the different fields of Marketing (Branding, Content, Social Media, Paid Digital, Automation, SEO, Partnerships). Worked closely with the CEO and Sales teams to execute a bespoke account-based marketing strategy to drive engagement at top tier strategic accounts across different regions. Monitored, tracked, and analyzed all marketing channel results using analytical and reporting capabilities to measure the performance of each campaign. Managed the marketing team, including monitoring and assessing their performance based on the OKRs set by myself, within the necessary timelines. Developed the content strategy, including evolving the content plan related to verticals and solution offerings, and monitoring the delivery and execution of the plan. Lead the effort into rebranding the company, creating and abiding by brand guidelines, as well as revamping the existing website to optimize it. Planned and executed a broad range of integrated field marketing programs including email nurture campaigns, webinars, events, and ABM campaigns to support regional sales objectives. Created and overlooked the execution of an extensive SEO plan, including on-page optimization, keyword and competitive research, as well as backlink building. Handled the branding presence and branding material of LeanTech at events and trade shows, through coordination with creative resources. Came up with engaging activities to be included in the LeanTech booth to create more networking opportunities.

• Marketing Specialist · Anghami01-01-2020 – 06-01-2022

  Planned, implemented and executed regular marketing campaigns in partnership with different business partners in the Levant, GCC and North Africa to boost premium subscriptions and revenue. Promoted premium subscriptions through country-specific content marketing with telco partners. Planned, executed, and monitored large events such as Live Concerts in collaboration with different business partners. Created, uploaded, and monitored in-app comms for partners, as well as regularly revamped them to avoid redundancy. Ensured Anghami branding of POS stores are up to branding guidelines. Onboarded new business partners and planned, executed and monitored cross-promotional campaigns with existing business partners (i.e. PUBG MOBILE, AliExpress, Amazon Egypt and many other big partners in the MENA).

• Dance Instructor · Dance Factory03-01-2017 – 09-01-2021

  Teaching Latin and Ballroom dance classes to children aged 6-15. Teaching Latin Social Dance classes to adults at all levels: beginner, intermediate and advanced. Grouping students and choreographing different dances in a timely manner. Organizing the yearly anniversary event with various performances.

• Marketing Manager for Lebanon and Jordan · Lufthansa Group05-01-2018 – 12-01-2019

  Planned yearly activities with respective budget allocations. Based activities on local and worldwide focus topics and ROIs. Handled all local communication to B2B business partners (travel agents and corporate customers). Hosted and organizing events/workshops/seminars based on focus topics in order to push sales. Actively implemented new ideas to spice up mainly eXperts and PartnerPlusBenefit platforms. Transmitted Account Managers' market inputs into activities in efforts to push and promote sales. Regional content editor of the Lufthansa Group Presenter App, responsible for the translation and upload of presentations for Lebanon, Jordan, Egypt, Tunis, Algeria and Morocco.

Education

• American University of BeirutBachelor of Business Administration (BBA), Business Administration, emphasis in Marketing

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