Rebecca Johnson

About

Brand Development & Positioning, Product Marketing & Launches, Content & Conversion Strategy, and Strategic Partnerships. Technical skills include HTML & CSS, Web Design, SEO, SEM, CRO, CRM, Copywriting, Content Creation, Email Marketing, Adobe Creative Suite, Product Development, Event Marketing & Planning, Lead Gen, and Ad Campaigning (Meta & Google). Currently learning SQL to enhance analytics capabilities.

Experience

• Marketing Manager · Prime Landscaping & Snow Removal2025-05-01 –
• Freelance Digital Marketer · Freelance2025-01-01 –

  Consult brands to help them reach their target audience through data and market research backed strategy. Audit websites, build branding, create content, and implement campaigns for B2B and B2C businesses.

• Marketing Manager · HERA ARMS USA2023-02-01 – 2025-05-01

  Led marketing strategy by optimizing web presence through SEO best practices, UX enhancements, and strategic content creation. Designed brand guidelines and conducted market research to drive product development. Increased email open rates and newsletter subscribers significantly. Executed multi-channel ad campaigns and created compelling design assets using Adobe Creative Suite and Canva.

• Senior Client Relationship Manager · ARUP Laboratories2022-08-01 – 2023-03-01
• Client Relationship Manager · ARUP Laboratories2020-01-01 – 2023-03-01

  Managed testing records and conducted research to ensure accuracy and quality of laboratory testing.

• Marketing Intern · The Sales Dojo2022-07-01 – 2022-10-01
• Intern · Trust Vine2021-01-01 – 2021-12-01

  Assisted in cases, transcribed reports, managed office tasks, and utilized Arabic skills in an attorney's office focused on immigration and family law.

• Marketing Intern · 6th Door2021-03-01 – 2021-09-01
• Marketing and Communications Intern · Collateral Repair Project2020-01-01 – 2020-07-01

  Supported marketing and communications efforts by writing blog posts and conducting research. Compiled an annual report on refugee integration programs in Jordan.

Education

• University of UtahMiddle Eastern Studies, Liberal Arts and Sciences, General Studies and Humanities
• University of UtahInternational Studies with a Focus in Development and Sustainability, International/Global Studies

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