Jennifer Dwyer

About

I'm a digital content and web operations professional with extensive experience in content management systems (CMS), workflow optimization, and marketing project management. I specialize in streamlining web publishing processes, managing large-scale site migrations, and collaborating across teams to deliver seamless digital experiences. At Prudential, I led day-to-day web content operations for over 2,000 pages and played a key role in the enterprise migration to Adobe Experience Manager (AEM). I partnered with marketing, UX, compliance, and development teams to manage requests, optimize publishing workflows, and ensure WCAG accessibility, governance, and brand compliance. My strengths lie in digital project coordination, cross-functional collaboration, and optimizing the end-to-end content lifecycle. I’ve led teams and also thrive as a hands-on contributor—whether it’s QA testing, building pages, or enhancing task tracking in Workfront. I'm currently seeking opportunities in web content management, digital operations, or marketing project management—whether as an individual contributor or team lead. If you're looking for someone who understands both the strategy and execution of enterprise digital content, let’s connect.

Experience

• Director, Web Content Publishing & Project Management · Prudential Financial2021-03-01 – 2024-08-01

  Led a global team of 10 (onshore/offshore) responsible for building and maintaining 2,000+ enterprise web pages. Balanced daily content demands with high-priority digital initiatives—including product launches and marketing campaigns—to drive engagement and meet strategic goals. Key Achievements & Responsibilities: Team Leadership & Digital Project Management: Oversaw daily execution of website updates and digital projects, ensuring timely, high-quality delivery. Introduced process improvements that reduced turnaround time and saved annual resource hours. Adobe Experience Manager (AEM) Migration: Led the publishing team’s transition from IBM WCM to AEM, collaborating closely with MarTech, product owners, and IT. Identified training needs, updated workflows, and resolved content issues to support a smooth migration under tight deadlines. Web Governance & Accessibility: Implemented QA and compliance checkpoints to meet enterprise standards, accessibility (WCAG), and brand integrity across all published content. CMS Optimization: Partnered with platform teams to enhance authoring workflows and system usability—improving team efficiency and reducing publishing errors. Process Improvement: Streamlined intake, prioritization, and publishing workflows using Workfront, reducing bottlenecks and improving cross-team collaboration. Self-Serve Enablement: Created documentation and trained stakeholders to manage low-risk updates independently, increasing agility while maintaining governance. People Management: Fostered a high-performing team through cross-training, coaching, and capacity planning—resulting in a 100% employee engagement favorability score.

• Manager, Digital Marketing & Deployment · Prudential Financial2017-05-01 – 2021-03-01

  Successfully migrated the content management system from Vignette to IBM WCM for life insurance pages on Prudential.com, ensuring a seamless and agile transition ahead of the Vignette contract expiration. Expertly coordinated task delegation to offshore teams, ensuring smooth transitions with minimal business disruptions and optimized the onshore/offshore resource model during leadership changes and staff expansions. Led the web publishing team, excelling in planning, prioritization, and troubleshooting to ensure flawless execution of business partner requests. Developed and implemented streamlined processes, including a centralized intake system in Adobe Workfront, enhancing workflow management, capacity planning, and alignment with team objectives. Directed the remediation of life insurance and annuities platforms for accessibility compliance, collaborating across the organization to drive remediation efforts and meet enterprise deadlines.

• Assistant Project Manager, Marketing Communications · Prudential Financial2012-02-01 – 2017-05-01

  Directed and executed content updates for web properties, including prudential.com and financial professional websites, ensuring accurate and timely information dissemination for the life insurance business. Developed and implemented Standard Operating Procedures (SOPs) and training guides for the website updating process, achieving a 20% reduction in error rates and faster turnaround times for submissions. Managed comprehensive advertising campaigns for the life insurance business, coordinating with an internal ad agency to deliver effective print and digital communications that supported business objectives. Coordinated project timelines by collaborating with senior leadership, subject matter experts, and compliance stakeholders, gathering feedback and securing approvals for advertising campaigns. Ensured regulatory compliance and project alignment through clear communication with the internal ad agency. Integrated thought leadership into marketing strategies by leading the planning and execution of webinars. Managed speaker relationships and developed engaging webinar materials, enhancing brand visibility and strategic content delivery. Expanded a LinkedIn program by transitioning the platform from Socialware to Hearsay, curating content for wholesalers to leverage in their professional networks.

• Specialist, Partnership Marketing & Website Advertising · Barnes & Noble College2009-05-01 – 2012-01-01

  Led marketing program execution across 600+ stores, ensuring alignment with client objectives and effective communication to field teams.

• Partnership Marketing Coordinator · Barnes & Noble College2006-04-01 – 2009-04-01
• Marketing Coordinator · Party City2005-05-01 – 2006-04-01

  Managed end-to-end creative production of Free-Standing Inserts (FSIs) for a network of 500+ stores.

• Marketing Assistant · Party City2004-05-01 – 2005-04-01

Education

• Fairleigh Dickinson UniversityBachelor of Science, Marketing

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