Corey Pound

About

Creative and passionate marketer who emphasizes strategy and thinking outside of the box. With a background in brand strategy and storytelling, I have helped brands within the beauty industry continually flourish and surpass previous sales and goals. Not only am I a beauty fanatic, but I love to work out, stay active, as well as spend time with my family and 1.5 year old chocolate lab who thinks he is a lap dog.

Experience

• Global Marketing Specialist · Hydrafacial LLC05-01-2023 – 11-01-2023

  Promoted to position in less than a year.

• Marketing Specialist · Hydrafacial LLC09-01-2022 – 05-01-2023

  Responsible for influencing and driving key strategies in retail beauty channel. Assisted Senior Product Marketing Manager and Director of Product Marketing with GTM launch activations alongside the creation, review, and release of marketing materials. Managed department requests and general inquiries from APAC, LATAM, and EMEA teams including but not limited to marketing material creation and updates. Key achievements include: • Oversaw merchandise initiatives based on quarterly needs and adhoc basis. Streamlined ordering processes, integrating multiple teams in a collaborative manner, and implemented new communication needs across teams and channels. Resulted in cost reductions, communication improvements, and new marketing programs. • Managed and streamlined quarterly budgets based on product marketing team needs. Resulted in increased communication, visibility, and cost reductions. • Worked alongside regulatory and development teams for new product developments and research. Achieved product approvals and improved marketing insights. • Introduced campaign messaging and social trends for product re-launch which drove the foundation of the product’s education. • Established cross-functional team communications to reduce errors, eliminate gaps, and save time. • Worked with brand team on seasonal campaigns for social, email, and print materials that increased brand visibility and consistent messaging across all channels. • Delivered new product copy for new product lines which included product name and sub-copy. • Oversaw copy formation for brand campaigns which included B2B and B2C assets.

• Senior Marketing Associate · Boscia LLC02-01-2022 – 07-01-2022

  Promoted to position in less than a year.

• Marketing Associate · Boscia LLC04-01-2021 – 02-01-2022

  Responsible for managing brand strategies, products, product pages, promotions, content, and sampling for Amazon, Neiman Marcus, Nordstrom, and Revolve. Ensured proper execution of strategies and content delivered with cross functional management with Sales, Planning, and International teams. Managed time and execution of marketing calendars, product pages, and sampling strategies for prestige online accounts. Synergized retailers to support new launches and core product lines. Key achievements include: • Amazon: o Continuously monitored and updated brand store to ensure current – branding, products, information, and page optimization o Executed and Managed marketing initiatives o Developed exclusive product bundles and exclusive sales o Identified and Managed influencer promotions to achieve sales objectives o Managed Amazon Advertising specialists and Category Managers • Proactively identified new promotional opportunities based on patterns and gaps in both sales and online activities Analyzed sampling and promotional activities resulting in identification of new programs with optimal ROI metrics • Managed Costco artwork/graphics for International Team • Collaborated with Brand Marketing team on strategies for social media, events, and collaterals • Managed video and photo shoot production alongside being a model for many • Part of marketing team that participated and managed major brand events in Los Angeles and New York

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