Jenny Xu

About

Data-driven marketer with a proven track record of developing successful go-to-market strategies that have led to incremental revenue and increased customer satisfaction. I'm passionate about creating impactful marketing strategies that resonate with users and drive business growth. Outside of work, you can find me out on long runs, dog sitting, or developing new recipes.

Experience

• Senior Product Marketing Manager · Eventbrite10-01-2023 – 08-01-2024

  Developed and executed GTM strategies for ticketing and financial tools.

• Senior Product Marketing Manager · Shopify08-01-2021 – 04-01-2023

  Developed and executed GTM strategy for the launch of Shopify Shipping in European markets and Shop Promise in the United States.

• Partnerships & Loyalty Marketing Manager · Scotiabank02-01-2020 – 08-01-2021

  Led the marketing planning process for partner channels, facilitating Scotiabank product adoption/engagement campaigns through partner channels.

• Product Marketing Manager · Lift & Co.12-01-2018 – 11-01-2019

  Responsible for developing marketing strategies and campaigns to promote products and services.

• Associate Product Marketing Manager · American Express06-01-2018 – 11-01-2018

  Assisted in the development and execution of marketing strategies to enhance product visibility and customer engagement.

Education

• Ivey Business School at Western UniversityHonors Business Administration (HBA), Business Administration and Management, General

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