Asad Ali

About

I specialize in optimizing the customer journey, fostering revenue growth, GTM launches and implementing customized channel marketing strategies. My focus is enhancing engagement, boosting brand visibility, and driving revenue through strategic and tailored approaches. We're in a measurement economy where data defines our decisions. My performance tracking and data analysis proficiency allows me to measure marketing effectiveness, and tell captivating audience experiences.

Experience

• Head of Marketing · GoingVC01-01-2023

  Building and elevating the brand identity of GoingVC while spearheading the transformation of marketing practices within the VC industry. Taking ownership of key marketing channels and creating meaningful collaborations, organizing impactful events, driving engaging social media campaigns, implementing effective marketing automation strategies, and running targeted ad campaigns.

• Senior Product Marketing Manager · Boast02-01-2023 – 02-01-2024

  Strategically shaping the product marketing function and building brand messaging. Collaborating closely with product, sales, and customer success teams to execute successful GTM strategies for new feature releases. Crafting compelling product guides, paid campaigns, press releases, sales sequences, webinars, and lead generation initiatives. Playing a pivotal role in sales enablement through the creation of impactful battle cards, ebooks, and insights research.

• Founder | Principal · This is Asad Inc09-01-2016

  Driving impactful marketing campaigns with expertise in influencer marketing, ads, copywriting, social media, events, lead generation, and SEO. Helping brands achieve their marketing objectives by creating impactful campaigns that resonate on a deep, emotional level. Portfolio of clients include RBC, Scotiabank, Redbull, Nude beverages, Uber Eats, UBC, and more.

• Senior Product Marketing Manager · Brevo08-01-2020 – 02-01-2023

  Leading the development and execution of go-to-market (GTM) strategies, ensuring effective market positioning for the CRM suite. Generating quality leads through targeted campaigns, implementing paid media strategies, creating compelling social content, leveraging case studies, planning and executing events, managing influencer marketing initiatives, establishing strategic partnerships, and handling PR and awards.

• Head of Brand Experiences · University of British Columbia | AMS09-01-2016 – 07-01-2020

  Owned the brand experience for the UBC community, I curated exceptional experiences, prioritized customer service, and enhanced brand reputation. With a multimillion-dollar P&L budget, I fostered strong relationships, implemented innovative initiatives, and collaborated with cross-functional teams. With a keen awareness of evolving trends and preferences, I proactively identified and implemented innovative strategies to ensure our initiatives deeply resonated with our target audience. This approach enabled us to consistently maintain a competitive edge in the market and deliver impactful brand experiences that drove long-term success.

Education

• The University of British ColumbiaBachelors of Commerce, Marketing & Organizational Consulting

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