Jennifer Streiner

About

With a robust educational background in Business Administration and E-Commerce, including an MBA from Florida Atlantic University, this accomplished professional has carved a niche in digital marketing. Currently serving as the Director of Digital Marketing at Life Extension, they lead a dynamic team to drive significant growth, managing a $40MM+ budget and achieving 20% year-over-year growth. Previously, they held senior roles at ADT, where they managed digital media strategies and optimized a $70MM budget, contributing to an 18% YOY growth. Their expertise extends to SEM/PPC, having improved customer ROI by 35% at Education Dynamics. With a keen eye for UX development and strategic digital marketing, they have consistently delivered results across various industries, leveraging tools like Google Analytics and AB Tasty to enhance customer experiences. Their leadership and operational acumen have been pivotal in achieving fiscally responsible growth and optimizing key performance metrics.

Experience

• Director of Digital Marketing · Life Extension06-01-2018

  Lead all digital marketing, user experience, and eCommerce programs for LifeExtension.com and Life Extension Amazon Vendor and Seller Central. Managed and inspired a team of 15 including digital channel experts, project managers, UI/UX developers, designers, and agencies. Responsible for a $40MM+ budget used to create demand for Life Extension Vitamins & Supplements currently returning 20% YoY growth. Lead the complete redesign, content development, and ecommerce cart design delivering over 15% growth YoY. Played a key role in the Life Extension customer journey, acquisition, retention, personalization, and experimentation and testing initiatives. On-boarded multiple MarTech tools to enhance the customer experience including Google Analytics, AB Tasty Testing Tool, User Testing, and Attentive Text Messaging. Excellent leadership and managerial style with operational acumen combined with execution of fiscally responsible growth. Partnered with the analytics team to continuously measure and optimize key metrics including Customer Acquisition Cost, Customer Lifetime Value and Return on ad spend and advised on how to accurately attribute revenue to each marketing channel.

• Senior Manager, Digital Marketing · ADT04-01-2015 – 06-01-2018

  Owned digital media results across top channels while reaching ROI and retention goals contributing to YOY growth of 18%. Managed and mentored a growing team of digital marketers to develop best in class cross channel marketing campaigns. Managed and optimized a budget and media mix of over $70MM including paid search, display, video, OTT, content, affiliates, and social media. Directed strategic digital marketing plans to achieve acquisition and retention objectives such as lowering subscriber acquisition cost for B2C and B2B. Ensured the growth of digital marketing as technologies evolved to attract and expand the ADT customer base and developed action plans and roadmaps for implementation. Guided the UX development of all direct response websites based on insights gained from key customer segments and visitor behavior.

• Digital Marketing Manager · ADT11-01-2011 – 04-01-2015

  Developed and executed comprehensive marketing plans and programs, both short and long term for all lines of business to support sales and revenue goals of the organization. Managed a team of digital marketers, agencies and dealers to create winning online media campaigns to market ADT’s value propositions and promotional offers. Guided the UX development of all direct response websites based on insights gained from key customer segments and visitor behavior. Lead media planning and contract negotiations for major vendors and software and services.

• Search Engine Marketing Manager · Education Dynamics01-01-2009 – 01-01-2011

  Responsible for $36 MM budget, goals, and schedule of all paid search and social initiatives. Managed a team of specialists internally and successfully improved customer ROI by 35% through campaign and landing page optimizations. Directed SEM/PPC programs through design and management including: campaign structure, keyword research, keyword bidding, ad copy writing, A/B testing, & landing page optimization. Evaluated keywords, market behavior, trends and competitors to identify opportunities.

• Internet Marketing Manager · Spalook.com/Sandow Media01-01-2007 – 01-01-2009

  Developed and implemented winning strategies for search engine marketing including paid search campaigns and SEO enhancements. Increased Affiliate Program sales by 30% by developing creative promotions and establishing relationships with super affiliates to lower payouts and increase conversion. Reported on key website performance metrics including growth, repeat visits, product performance, and search engine statistics and recommended strategic improvements. Managed partners and cross-functional relationships to expand and sustain key strategies.

Education

• Florida State University - College of Business
• Florida Atlantic UniversityMBA, Business Administration, E-Commerce
• Florida Atlantic UniversityBA, Business Administration, CIS
• Florida State University - College of Business

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