Jessica Adams

About

I am a senior marketing executive with over 20 years of experience building, scaling, and optimizing brands across digital, e-commerce, and omnichannel environments. I have led organizations through high-growth phases, product launches, rebrands, and digital transformation, consistently delivering measurable results and long-term brand value. My leadership approach blends strategic vision with hands-on execution, ensuring marketing efforts directly contribute to revenue growth and profitability. Throughout my career, I have driven significant revenue increases for multiple consumer brands, managed multi-million-dollar budgets, and led high-performing teams across marketing, creative, and e-commerce functions. My expertise spans performance marketing, brand strategy, customer acquisition and retention, lifecycle marketing, and e-commerce optimization. I am passionate about partnering with founders and leadership teams to accelerate growth, unlock new revenue opportunities, and build brands that win customer loyalty and market share.

Experience

• Sr Director Marketing & E-commerce · Payless Decor12-01-2024 –

  Lead Amazon (Vendor and Seller) advertising strategy with a $2.5M annual budget and ROAS improvements. Overhauled hundreds of product listings and A+ content with SEO-focused titles, bullets, and imagery. Reversed Walmart Marketplace 20% year-over-year decline and drove 209% growth in September leading to retail placement discussions. Improved performance across The Home Depot (+10% YoY) and Wayfair (+174% YoY) by strengthening merchandising and brand consistency. Implemented VOC-driven sample program to reduce returns and improve customer satisfaction.

• Senior Director Marketing · Keune01-01-2022 – 12-01-2024

  Transitioned the brand from B2B-only to a hybrid B2B and B2C model with North America and Netherlands alignment. Launched the first Shopify Plus DTC store achieving a 15% YoY revenue lift and a 30% brand awareness lift. Introduced Amazon Vendor Central, led setup, logistics, and advertising partnerships. Directed multi-channel campaigns across Google, Meta, influencer, and CRM automation, defining budgets and KPIs.

• Director of Sales and Marketing · Palace Entertainment05-01-2004 – 01-01-2022

  Promoted through progressive leadership roles May 2004 to January 2022. Director of Sales and Marketing Oct 2014 to Jan 2022. Directed marketing and sales for 20+ parks nationwide and implemented Salesforce during the digital transition, increasing season pass revenue by 35%. Regional Marketing Manager Feb 2013 to Oct 2014. Grew attendance and revenue through regional campaigns and partnerships with improved on-site conversion. Atlanta Area Sales and Marketing Manager May 2004 to Feb 2013. Built partnerships and grassroots promotions delivering consistent double-digit growth and stronger family engagement.

Education

• Georgia Gwinnett CollegeMarketing

Similar talent on Pangea

Sheena A.Senior Marketing Leader (Product Marketing & Paid Media) | Sr. Programmatic Media & GTM StrategyOrlando, FLJinnie A.Experienced Director of Marketing | E-Commerce Expert | Brand Building & StrategyCharlotte, NCJoseph H.Performance Marketing Director | SEO SpecialistAkron, OHSteve G.Marketing Expert Specializing in Growth, Demand Generation, SaaS, E-commerce, FinTech, and Product Marketing Across Diverse IndustriesHuntington Beach, CA