Jinnie Austin

About

Marketing and e-commerce leader with 15 years of experience driving digital growth and omnichannel strategies. Proven ability to develop data-driven, cross-channel marketing tactics to increase customer acquisition, retention, and brand visibility in the U.S. and international markets. Skilled in P&L management, scaling growth initiatives, and building high-performance teams. Passionate about brand building, leveraging digital platforms, and innovative problem-solving to drive performance and impact.

Experience

• Mentor · LaunchCLT2024-11-01 –
• Marketing Consultant · Carolina Marketing, Inc2024-11-01 –
• Interim Marketing Director · Charlotte Running Co.2024-11-01 –

  Director of Digital Marketing, Website and Social Media Lead

• Marketing Strategy Consultant · Freelance2022-10-01 –
• Director of E-Commerce · Mountain Khakis2023-05-01 – 2024-10-01

  Executed cross-brand digital marketing campaigns to introduce Mountain Khakis customers to partner brands Launched and optimized loyalty and referral programs, reducing acquisition costs and improving retention Developed a test-and-learn digital approach for email and cross-channel marketing using CDP (Lexer) Created automated digital flows and retargeting campaigns based on audience insights, increasing conversions Managed CDP platform for customer behavior tracking and personalized digital marketing Partnered with IT, CRM, and MarTech teams to deliver personalized, cross-channel campaigns Tracked and analyzed digital marketing ROI, optimizing budgets and channel effectiveness

• Marketing Director · Dietz Group LLC2022-11-01 – 2024-10-01
• Director of Marketing · Feetures2021-09-01 – 2022-10-01

  Led omnichannel marketing strategies across eCommerce and retail to drive brand growth in the U.S. and international markets, improving brand positioning and awareness. Spearheaded efforts to optimize customer experience through personalized digital campaigns, resulting in a 43% increase in site traffic. Managed the P&L for eCommerce and Marketing, overseeing budget allocation and forecasting to meet revenue and profitability targets. Developed and executed cross-channel marketing strategies to increase brand engagement and revenue across eCommerce, specialty stores, and department stores.

• Brand Manager · Feetures2019-08-01 – 2022-10-01
• Marketing Coordinator · Feetures2016-08-01 – 2022-10-01
• Customer Relationship Specialist · Feetures2014-10-01 – 2022-10-01

  Service existing and new accounts

Education

• University of North Carolina at CharlotteBachelor's degree, Political Science and Government
• University of North Carolina at CharlotteBachelor of Science (B.S.), Political Science

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