Jessica Bonham-Werling

About

With an MBA from UCLA Anderson School of Management and a BS in Business Administration and Management Information Systems from the University of Arizona, Eller College of Management, this accomplished marketing leader has a proven track record in optimizing marketing strategies and driving business growth. Most recently, as Head of Marketing and Product Marketing at Redox, they enhanced marketing impact through data-driven strategies, leading to improved engagement and feature adoption. Previously, they developed successful go-to-market strategies at Redox, significantly increasing qualified leads and revenue. At the University of Wisconsin-Madison, they launched a program to advance health equity and managed research operations. At Kaiser Permanente, they led a team in modernizing marketing functions and optimizing consumer experiences, contributing to member acquisition and retention. Their expertise spans strategic planning, performance management, and cross-functional collaboration across various industries.

Experience

• Head of Marketing and Product Marketing · Redox12-01-2023 – 10-01-2024

  Optimized Redox's marketing and product marketing impact through data-driven strategies. Realigned product marketing strategy, implemented performance management systems, and revamped product launch processes, leading to improved target account engagement, opportunity generation, and feature adoption.

• Payer, Provider, and Partner Solutions Marketing · Redox07-01-2021 – 12-01-2023

  Developed and executed successful go-to-market strategies for payer and provider audiences, resulting in significant increases in qualified leads and annual recurring revenue. Spearheaded impactful content marketing and demand generation campaigns, and drove strategic partnerships with major cloud technology providers.

• Director, Neighborhood Health Partnerships & Assoc. Director of Ops, Health Innovation Program · University of Wisconsin-Madison10-01-2019 – 07-01-2021

  Launched a program that provides local, timely, and actionable health quality and outcome data to support the advancement of health and health equity in Wisconsin communities. Managed the operations of the research team at the Health Innovation Program. Made core improvements to business processes including strategic planning, performance management, and project intake.

• Director of Marketing, Integrated Program Planning and Engagement · Kaiser Permanente02-01-2016 – 08-01-2019

  Led a team of 25+ employees focused on setting, planning, and executing marketing strategy, and annual goals/KPIs across the KP marketing function covering 400+ employees in 8 regions. Took significant leadership in modernizing and transforming KP's marketing and digital functions through a variety of process improvement, people engagement, and technology enhancement programs.

• Senior Manager of Marketing, Consumer Experience Optimization · Kaiser Permanente05-01-2014 – 02-01-2016

  Led mapping and analysis of the consumer experience for Kaiser Permanente prospects and members who became eligible for new insurance products through the Affordable Care Act. Developed a comprehensive strategy and program infrastructure to support the ongoing planning and execution of projects focused on delivering optimized experiences and driving member acquisition and retention goals. Projects crossed all marketing and communications channels including advertising, direct, digital, social, search and internal communications and involved collaboration with multiple functional areas, sales, product lines, member services, legal, regulatory and all of Kaiser Permanente's seven regions.

Education

• UCLA Anderson School of ManagementMBA
• University of Arizona, Eller College of ManagementBS, Business Administration, Management Information Systems

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