Jessica Fagan

About

Avid hiker, traveler, and foodie supporting brands with email & SMS management. With a strong background in marketing and communications, I excel in developing and executing creative content in the food & beverage, wellness, and outdoor industries.

Experience

• Freelance Email & SMS Manager · Eat Well Live Wild LLC2023-08-01 –

  Strategist, copywriter and content creator for email & sms. I work with visionary brands in food & beverage, wellness, and the great outdoors! Check out my website: eatwelllivewild.com

• Content Creator & Lifestyle Blogger · Eat Well Live Wild2017-10-01 –

  Vegan foodie, content creator, blog writer, photographer, social media manager, and website designer for Eat Well Live Wild. Connect with me on Instagram: @eatwelllivewild

• Sr. Content Marketing Manager · growthbuster2022-12-01 – 2023-07-01

  At growthbuster I managed social media, email & sms, reviews, subscription & rewards programs, creative strategy and more for our clients. I worked on developing and implementing marketing campaigns, owned projects, led client meetings and helped organize the team. I had the opportunity to work with brands including Perfy, Gigantic, Plink!, Universal, Toodaloo, Wonderbelly, Sundays, Outer Aisle, Linhart, 8th Wonder, PureWild, Loca, Project 7, Kize, Coconut Bliss, RightRice and more.

• Social Media & Content Manager · growthbuster2020-10-01 – 2022-12-01

  Your outsourced marketing department :)

• Marketing Coordinator · BevNET.com, Inc.2018-02-01 – 2020-10-01

  As a member of the marketing team I handled a variety of tasks. I managed all of our social media channels for BevNET, NOSH, Brewbound and Taste Radio. Additionally, I marketed our industry events through email, paid ads, banner ads, and native listings on our website. During our in-person events I managed the Livestream Studio stage, from scheduling interviews to preparing guests. I also hosted founders at our office in San Diego and interviewed them for the Elevator Talk pitch series which I posted as a contribution to our news content. For trade shows like Expo West I wrote coverage on new products, trends, and more.

• Marketing Specialist · Instrumentation Technology Systems2017-06-01 – 2018-02-01

  Within this position I conducted market exploration research in a highly technical field, helping the company to discover new applications of current products and understand ways in which products could be modified to serve new purposes. Additionally, I assisted in copywriting and editing for materials to be shared with current and prospective customers, as well as the general public.

• Transportation Management Coordinator, Sergeant · United States Army Reserve2010-06-01 – 2017-07-01

  During my military service I organized, tracked, and oversaw movements of vehicles, personnel, and equipment; both in national training exercises and overseas on deployment. I was responsible for documenting and reporting movement activities and held accountability of over $2 billion worth of military assets. I developed and maintained high profile client and colleague relationships, effectively communicating across supply channels to ensure mission success. As a sergeant and squad leader I was honored to guide and motivate my team of soldiers. In seven years of service I received 3 Army Achievement Medals, 1 Army Commendation Medal, several coins and certificates of recognition, and graduated from college receiving the 2017 Student Veteran CSUN Service Award.

• Outreach Intern / Brand Ambassador · California State University, Northridge2013-08-01 – 2017-05-01

  As a student representative I personally helped over 1500 high school and community college students in realizing their educational and career goals in one-on-one and group meetings at campuses across the San Fernando Valley. I frequently spoke to classrooms and lead tours, empowering youth with my experience and advice. I represented CSUN at numerous events and conventions around Los Angeles, interacting with potential students of all ages as well as families. I regularly exceeded goals and objectives set out by my supervisor, earning the Outreach Intern of The Year Award in 2017. I went above and beyond to develop and meet my own goals to help more students recognize and achieve their full potential. I was often tasked with mentoring and training new interns on the team and encouraged them to find their own style of connecting with students. Working primarily independently, I practiced organizational and time management skills to increase my productivity and efficiency, leading to better outcomes both in my overall activity reports as well as my relationships with students, counselors, and supervisors.

• Marketing Intern · Princess Cruises2014-06-01 – 2014-08-01

  Working on various projects gave me the opportunity to explore many roles and responsibilities that make up the success of Princess Cruises’ exceptional marketing efforts. I collaborated across internal teams to develop and implement marketing campaigns such as cruise giveaways, hyping their 50th anniversary, and partnering with major brands such as the Seattle Seahawks. I worked closely with my supervisor to assist her in completing tasks, creative brainstorming, and conceptualizing innovative ideas. I created copywriting for promotional materials including printed magazine ads, online articles, emails, and website content. I designed a full-page advertisement that was published in a major travel magazine.

• Associate Producer of Promotions · Associated Students at California State University, Northridge2013-01-01 – 2013-05-01

  As an associate producer I collaborated with a team to plan and execute events for thousands of college students. We organized events on and off campus, from idea conception to hiring talent, marketing, and managing the events. Working in promotions, my responsibilities included working with the CSUN marketing department to promote events using all mediums of advertisement and managing budget allocation for those purposes. Additionally, I organized a team of volunteers to market our events to students by engaging them on campus.

Education

• California State University, NorthridgeBachelor of Science (BS), Marketing and Communication Studies

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