Michelle Atehortua

About

I'm a digital marketing specialist with experience in email marketing, social media management, and SEO. I’ve helped brands increase engagement, grow their online presence, and drive customer acquisition. With a background in public health, I’m now focused on creating impactful marketing strategies that connect with audiences and deliver results.

Experience

• Sales Ambassador · Lush Fresh Handmade Cosmetics North America09-01-2023

  - Achieved a 15% increase in monthly sales by providing personalized product recommendations and exceptional customer service. - Exceeded team sales goals by 20% by collaborating with cross-functional teams and streamlining CRM-related customer interactions. - Boosted customer retention by 12% by effectively engaging customers in positive in-store experiences.

• Content Creator & Social Media Director · Come to Mia11-01-2022

  - Grew monthly website traffic by 25% by implementing SEO-driven content and engaging with the online community. - Increased social media engagement by 30% by launching targeted marketing campaigns and optimizing content based on data insights. - Expanded subscriber base by 20% by utilizing CRM tools to create effective email marketing campaigns and managing multi-channel content strategy.

• Freelance Contractor · Freelance (Self employed)2021

  - Drove a 25% increase in follower engagement by creating targeted content using Canva and Tailwind and optimizing social media presence. - Achieved a 10% increase in new customer acquisition through an engaging email welcome campaign and effective use of email automation. - Grew online brand awareness by 30% by executing a cohesive omni-channel marketing strategy across email, SMS, and social media.

• Email Marketing Specialist · Strongkey Investment2021 – 04-01-2023

  - Create email templates/campaigns using email marketing platforms like Mailchimp, Klayvio, & Convertkit. - Analyze email campaign performance using open rates, click-through rates, conversion rates, and ROI. - Collaborate with the content team to write and edit compelling copy that drives open and click-through rates.

• Public Health Counselor · BRIDGE Clinic02-01-2019 – 02-01-2020

  Collaborated with doctors and nurses to identify ideal candidates for HIV counseling and testing. Interviewed over 10 patients daily to complete risk assessments. Worked with patients to develop lifestyle changes that would lower their risk for exposure to HIV.

Education

• University of South FloridaMinor, Psychology
• University of South FloridaBachelor of Science - BS, Public Health

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