Jing L

About

Seasoned digital product designer with experience across digital transformation, fintech, SaaS, edtech, healthtech, traveltech, AI and Web3. Specializes in UX/UI design and research, design systems and strategic design leadership, with a focus on translating complex workflows into seamless, elegant products. Experienced as both an individual contributor and a team builder.

Experience

• Product Design Lead · Nortal07-01-2021

  Leading product design initiatives, collaborating with cross-functional teams, and ensuring high-quality design outputs.

• MBA Candidate · Hult International Business School09-01-2020 – 08-01-2022

  Pursuing a Master of Business Administration degree, focusing on business management and leadership skills.

• Principal Product Designer, User Experience · Toptal10-01-2020 – 05-01-2021

  Leading user experience design projects, conducting user research, and collaborating with development teams to create seamless user experiences.

• Sr. Product Designer · EF English First10-01-2017 – 09-01-2020

  Leading mobile application and web design for online English teaching platforms. Proven track record of leading successful product design initiatives, conducting pre-project research, gathering user feedback, and maintaining Design Systems. Ensuring high-quality design support through Design QA processes with devs. Providing design management and mentorship to team members. Collaborative approach in working with cross-functional teams and global counterparts. Actively involved in updating design guidelines with teams in Lucerne and London. Core Projects: EF Virtual Classroom for Adults, Kids & Teens (desktop, iOS, Android), EF Small Stars on smart phone and tablet (iOS, Android), EFTV marketing promotion design for adults and kids.

• Senior Experience Designer · EF Education First03-01-2013 – 09-01-2017

  Leading the design of online English teaching applications and websites, with a focus on improving user journey and experience. Collaborative approach in working with product and development teams to ensure seamless product usage. Conducting pre-project research and gathering user feedback to inform design decisions. Maintaining Design Systems and ensuring design support through Design QA processes. Collaborating with cross-functional teams and individuals from diverse regions. Design management and mentorship, engaging in updating design guidelines with teams in London and Hong Kong. Core Projects: EF Virtual Classroom for Adults (Desktop, iOS, Android), Daily Lesson (Web and mobile), EF Englishtown (Web and mobile apps), EF EnglishLive (Web and mobile apps), English Bite (iOS, Android), Class schedule tool for teacher (Desktop), EF ID (Web and mobile).

Education

• Hult International Business SchoolAlumni Lifelong Learning Program, Business in Web3
• Hult International Business SchoolMaster of Business Administration - MBA, Innovation
• The Chinese University of Hong KongExchange Study, Web Page, Digital/Multimedia and Information Resources Design
• Hubei University of TechnologyBachelors Degree, Art Design (Industrial Design, Digital Design, Animation Design)
• Haishan International SchoolHigh School Diploma, Liberal Arts and Sciences, General Studies and Humanities, Fine Arts

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