Joe Mastromatteo

About

My content marketing efforts have driven over 25 million organic views, showcasing a proven ability to create impactful, high-performing campaigns. After starting in sports content and now leading social strategy at Toronto’s largest startup incubator, I’ve honed a focus on growth and innovation. With expertise in tools like Google Analytics, Looker Studio, and paid advertising, I’m blending creative storytelling with data-driven strategy to deliver measurable results. Excited about the possibility of collaborating!

Experience

• Social Media Coordinator · DMZ07-01-2024

  Overhauling digital reporting at DMZ, a tech incubator and startup ecosystem at Toronto Metropolitan University. Building an analytical framework in Looker Studio and Google Analytics for organic and paid media results. Lead all social channels and strategy, fostering growth on Instagram and Linkedin. Oversee content creation at department events, conferences, and initiatives.

• Senior Coordinator, Social Media · Canadian Football League05-01-2022 – 07-01-2024

  Grew TikTok by 80,000 followers (+230%), 2.4 million likes (+500%) over two seasons. Created content for all social channels, including on-site coverage across Canada. Supported all areas of the league with content needs, including partnerships & brand.

• Social Content Creator, Toronto Maple Leafs · MLSE (Maple Leaf Sports & Entertainment Partnership)09-01-2021 – 05-01-2023

  Created and captured live photo and video content for all Maple Leafs social channels. Edited photo and video in a fast-paced game environment for publishing on Instagram, Twitter, and TikTok. Communicated with MLSE/Maple Leafs supervisors to follow content plan and ensure content of the highest quality.

Education

• Toronto Metropolitan UniversityBachelor of Arts - BA, RTA School of Media: Media Production

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