Johana Rios Arauz

About

With a robust educational background in Marketing, Communication, and International Relations from esteemed institutions like Aden Business School, Universidad Católica Santa María La Antigua, and Universidad de Palermo, I have honed my expertise in digital marketing and communication strategies. Currently serving as the Digital Marketing & Communications Manager at Piazza Internacional S.A., I manage digital campaigns, social media strategies, and CRM for Central and South America & Caribbean markets. Previously, I founded Trilogia Marketing Panama, a digital agency specializing in innovative marketing solutions. My experience also includes roles as a Freelance Community Manager and Copywriter, where I developed compelling advertising content and managed social media strategies. My career is marked by a commitment to delivering impactful digital marketing solutions and fostering strong client relationships.

Experience

• Digital Marketing & Communications Manager · Piazza Internacional S.A.04-01-2023

  Digital Marketing & CRM Manager for the markets of Central and South America & Caribbean * Direct link between distribution and retail sales to clients such as Stevens, Coltenis, PeoplesPlay, Conway, Deprati, Éxito, Aka, Calzado Bucaramanga and so much more. * Supervision of the management of social networks and strategy for Ecko Unltd, Lotto, Patrick Sport and OP Ocean Pacific shoes * Coordinate the creation of content in various formats: articles, videos. This content will be used later in various strategies: advertising, positioning (SEO) of the web, brand image, promotion and support for events, etc. * Competitor analysis * Coordination, Strategy, implementation of digital campaigns, ads on Google, Meta, Linkedin and report of results oriented to final sale. * Coordination of sales catalogues, Photography, system implementation SAP & Pepperi * Whatever is needed by the Manager

• Freelance Community Manager · Piazza Internacional S.A.09-01-2021 – 04-01-2023

  Supervision of the management of social networks and strategy for Ecko Unltd, Lotto, Patrick Sport and OP Ocean Pacific shoes

• CEO/ Owner- Marketing and Communication Strategist · Trilogia Marketing Panama08-01-2020

  Digital agency specialized in communication strategies, advertising, design and creativity in the field of marketing. We are committed to working responsibly and collaboratively with our clients, offering innovative and lasting solutions in the digital world. * Management and Management of Social Networks * Digital Advertising Graphic Design * Website Design and Development, E-commerce & Maintenance * Professional Photography and Video * Photography and Video for Social Networks * Audiovisual Design and Production * Branding & Visual Communication * Brand activation * Logistics for business events * UGC Creation * PR & Influencers * 1:1 communication and digital marketing consulting. * Unboxings * QR Code Generation * Resources with Artificial Intelligence

• Freelance Copywriter/ Creativo · Indexcol06-01-2023 – 08-01-2023

  Copywriter / Creative Cochez y Cia S.A. * Creation of original and attractive advertising concepts. * Writing persuasive advertising texts for various media. * Adaptation of messages to the target audience and their interests. * Close collaboration with other marketing and advertising professionals. * Research and analysis to understand the market and the competition. * Development of memorable slogans and taglines for the brand. * Review and correction of texts to ensure quality and coherence. * Adaptation of messages to different media formats. * Keep up to date with the latest trends in advertising and technology. * Content creation for digital media. * Creation of advertising grid for social networks.

• Digital Marketing & Communications Manager · Grupo PANABEL08-01-2021 – 08-01-2023

  * Digital Marketing & CRM Manager for the markets of Panama, Colombia and Costa Rica. * Direct link between production houses, distribution and retail sales to clients such as Falabella, Fedco Blind, Felix B Maduro, Grupo Tova, Aliss, Yamuni, Siman, St. Honore, among others. * Supervision of the management of social networks and strategy for Grupo Panabel, Phyto Colombia, Ikonico.com, SisleyPanama. * Coordinate the creation of content in various formats: articles, videos. This content will be used later in various strategies: advertising, positioning (SEO) of the web, brand image, promotion and support for events, etc. * Inbound Marketing * Competitor analysis * Coordination, Strategy, implementation of digital campaigns, ads on Google, Meta, Linkedin and report of results oriented to final sale.

Education

• Aden Business SchoolLicenciatura, Licenciatura Online en Marketing y Comunicación Digital
• Universidad Católica Santa María La AntiguaLic. Mercadotecnia, Marketing
• Universidad de PalermoLicenciatura en Relaciones internacionales y Diplomacia, Relaciones internacionales y asuntos exteriores

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