Johnathan Lawhorne

Experienced Brand Strategist & Product Manager

New York, NY · <10 hrs/week

About

Experienced brand strategist and product manager with expertise in digital and e-commerce. Proven track record in brand strategy, content creation, and product launches with a focus on lifestyle, beauty, and fashion industries.

Skills

Brand StrategyContent CreationDigital MarketingProduct ManagementProject Management

Experience

  • Creative & Brand Strategist · Independent Consultant2017 – Present

    Consulted on brand strategy, content creation, and product launches for various clients.

  • Head of Brand & Special Projects, Retail & Digital · Armoire09-01-2012 – 2015

    Oversaw brand strategy, product launches, and special projects. Implemented marketing campaigns and partnerships.

  • Senior Program Manager - Fashion, Amazon Style · Amazon FashionSeptember 2009 – May 2012

    Managed fashion and style programs, developed brand partnerships and marketing strategies.

  • Manager, Public Relations & Special Projects · Neiman MarcusFebruary 2007 – August 2009

    Handled public relations, special projects, and brand collaborations.

  • Senior Manager, Private Product Label · J.Crew2005 – 2006

    Developed private label products and managed product launches.

Education

  • New York UniversityBachelor of Arts, Marketing

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