Kara Zacconi

About

I bring extensive hands-on experience in managing direct-to-consumer (DTC) sales teams and programs, with a proven track record in brand planning and comprehensive product launches. My approach is strategically driven, emphasizing Trade, Partnership, Digital, and Social strategies. - Over 15 years of experience in the vibrant New York City hospitality industry - Expertise in strategy development and brand planning, integrated marketing initiatives - Skilled in community engagement and content creation, including moderation - Proficient in national experiential production - Strong team management capabilities - Experienced in national retail programming - Passionate about tackling challenges and finding effective solutions - Enthusiastically focused on RFP processes and optimization My diverse skill set enables me to thrive in dynamic environments, driving impactful results and fostering growth.

Experience

• Global Marketing Director - Start Up · Chrome Horse Tequila02-01-2024 – 09-01-2024

  As a Global Marketing Director, responsible for developing and executing marketing strategies to enhance brand visibility and drive growth.

• Brand Strategy & Creative Freelance Consultant · Self-employed10-01-2020 – 04-01-2024

  Freelance Creative Brand Strategist focused on content management & omni channel marketing strategies for high level profile CPG brands and start ups.

• Senior Trade Marketing Director · Disaronno International USA06-01-2022 – 02-01-2024

  As a Senior Trade Marketing Director, led trade marketing initiatives to enhance brand presence and drive sales growth.

• Trade Marketing Director · Sopexa USA08-01-2021 – 10-01-2022

  As a Trade Marketing Director, managed marketing strategies to promote brand visibility and engagement in the market.

• Account Manager Brand Design · Mosaic North America01-01-2021 – 12-01-2021

  As an Account Manager Brand Design, coordinated brand design projects and ensured alignment with client objectives.

Education

• Florida State UniversityBachelor of Fine Arts (BFA), Dance
• Harvard Business SchoolCertification, Digital Marketing Strategy

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