Jon Tower Akerman

About

Achievements, life lessons, leading teams and individual contributor work experience in: customer research and audience analysis, segmentation, analysis, persona definition, value proposition writing, community engagement, in particular for media companies and subscription platforms, GTM strategies, especially for publishing and product launches or film releases, email and newsletter execution, strategy, and lifelong advocate of email as the unsung workhorse, creative campaign planning, connecting audience data to audience messaging, copywriting, community events and driving their demand, executing launches, project managing major creative events, aligning budget planning to performance analysis, cross-functional collaboration, sweating details. Achievements include being featured in The New York Times, Strategy, The Drum, AdWeek, Marketing Magazine, awarded a Telly Award for Social Activism, and delivering keynotes at Digital Innovation and Data Summits.

Experience

• Advisor · National Film Board of Canada2024-08-01 –
• Marketing & Strategy Advisor/Doer · Jon Tower Akerman2022-01-01 –
• Advisor · The Logic2023-01-01 – 2023-01-01
• Advisor · Thentia2023-01-01 – 2023-01-01
• VP of Marketing · Swift Medical2021-09-01 – 2022-10-01
• VP of Marketing / Director of Growth · 5&Vine2020-07-01 – 2021-09-01

  Embedded hands-on leader/advisor. Clients included The Logic (News media), Dialogue/SunLife (Healthcare B2B), notch (Food Tech B2B), BlocPower (CIimate tech), Atlas AI (B2B), Kard (B2C FinTech), Instant/Arise Financial (B2B & B2C FinTech)

• VP of Marketing & Community · VerticalScope Inc.2019-04-01 – 2020-07-01
• Global Digital Director · Movember2016-12-01 – 2018-11-01

  In a senior leadership role, global head of digital across 20 countries, created the first global digital strategy and drove alignment across the organization for it. This included the strategy & operations of automation, brand communications, channel campaigns, community management, performance marketing, product, and publishing.

• Head of Marketing & Communications - Canada · Movember2015-12-01 – 2016-12-01
• Head of Community Growth · VarageSale2015-01-01 – 2015-12-01

  Connected the moms of the world to create a safer, stronger community through a mobile peer-to-peer marketplace.

Education

• California State University, NorthridgeBachelor of Arts, Cinema Studies - Screenwriting

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