Jona Youdeem

About

With a robust background in global studies and marketing, I have cultivated a dynamic career in product marketing. I hold a Bachelor of Arts in Global Studies from UC Santa Barbara and have furthered my expertise with specialized programs in business writing, consumer market research, and growth marketing. My professional journey includes pivotal roles such as Product Marketing Director at Eightfold, where I guide go-to-market strategies for AI products, and Principal at FRAMEWORK product marketing, where I developed innovative sales automation tools. At FullStory, I led product marketing initiatives that uncovered significant revenue opportunities and enhanced product positioning. My tenure at Indeed.com involved strategic contributions to product visibility and user engagement, driving substantial growth in customer lifetime value. My diverse experience and strategic insights have consistently delivered impactful results in the tech industry.

Experience

• Product Marketing Director · Eightfold05-01-2024

  Guiding the GTM for new AI products

• Principal · FRAMEWORK product marketing06-01-2023

  Developed 3 internal products to automate sales assets (i.e pricing proposal), which saved my client over $60,000 annually on a point solution. Revised & refreshed client's key one pagers for sales, including the development of a template framework for new assets. Consulted and advised on the operationalization of 3 new sales enablement processes for deal support at scale.

• Product Marketing Lead - Core, Ecosystem, Pricing & Packaging [RIF] · FullStory10-01-2021 – 06-01-2024

  Conducted research to uncover a $10M ARR opportunity through packaging improvements. Employed research to establish stage-based messaging strategy with Demand Gen for higher quality leads. Deeply researched the market landscape on data-centric AI to influence the positioning of an AI-ready data product. Revitalized FullStory's messaging and created 3 new value drivers based on qualitative and quantitative analysis. Established naming processes for new products, features, and programs. Introduced FullStory to a new category of Product Analytics, leading to mentions by Gartner and Forrester. Launched tabbed browsing feature leading to 8% higher win rates when messaging used by account executives. Pioneered API/integrations launch campaign driving 11% adoption within 6 months. Designed sales messaging and technical concept training for 100+ reps, leading 20+ sessions over 2 years. Created 5 new product/feature web pages with highest demo conversion rates.

• Global Product Marketing Manager, Indeed Resume & Ads (Core business) · Indeed.com01-01-2021 – 10-01-2021

  Applied survey and interview research to develop new product and feature naming process. Conceived enterprise-level positioning and messaging backed by research. Delivered repositioning narrative for Indeed Ads core product offering. Redefined packaging strategy for Indeed Resume via conjoint analysis. Executed cross-functional launch programs contributing $3M in customer lifetime value. Built independent search tool for product-led growth, increased new user activations by 8%. Implemented end-to-end lifecycle marketing program with 35% avg open rate and 13% CTR. Optimized NPS and churn survey program, driving 45% YoY NPS increase.

• Global Product Marketing, Resume · Indeed.com09-01-2018 – 10-01-2021

  Contributed to global product marketing strategies for Indeed Resume, focusing on enhancing product visibility and user engagement.

Education

• UC Santa BarbaraBachelor of the Arts degree, Global Studies
• Seattle Central CollegeCertificate in Business Writing, Business, Management, Marketing, and Related Support Services
• Reforge ProgramGrowth Series, Marketing
• UC Accent Center: Florence, ItalyBachelor of Arts (B.A.), Global Studies
• University of California Los AngelesUCLA Extension - MGMTx466 Consumer Market Research, Marketing
• Product Marketing AlliancePricing

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