Jonah Katz
Marketing Professional | Growth Marketing Consultant
2 yrs experience · <10 hrs/week
About
Graduating from Ball State University in 2016, I was actively involved in various extracurricular activities, including Lambda Chi Alpha Fraternity, Ball State University Dance Marathon, and the Student Government Association. My career journey began at Tapcart, where I developed and executed paid digital marketing strategies. I then moved on to Upscribe, where I led go-to-market activities for a Shopify app launch and managed content marketing campaigns. At Primer, I played a pivotal role in growing the qualified pipeline and boosting website conversions. Currently, I am a Consultant at OneScreen.ai, creating and executing growth marketing plans. Additionally, I am a Member at Demand Collective, contributing to the organization's objectives. My expertise lies in marketing operations, strategy, and reporting, and I have a strong tech proficiency in various platforms. My career reflects a passion for driving brand awareness and achieving aggressive growth goals.
Experience
- Member · Demand Collective11-01-2023
Contributions and responsibilities as a member at Demand Collective.
- Consultant · OneScreen.ai08-01-2023
Create and execute growth marketing plans to drive qualified meetings attended. Work with additional external partners to create content, source newsletter partnerships, and increase overall brand awareness of OneScreen.ai. Assist the Marketing Ops contractor in mapping and defining our relevant TAM and ICP, create a lead routing system, and build reporting for an enhanced view of our pipeline.
- Marketing Professional · Primer06-01-2022 – 08-01-2023
**non-performance related layoff** Grew qualified pipeline by 50% QoQ through optimization of product-led growth strategies, campaigns tailored to ICP, and experiments with messaging on owned channels. Project managed full marketing plan, including budget and mapping aggressive OKR goals. Boosted website conversions by 15% through ongoing CRO testing and enhancements in collaboration with cross-functional design and development partners. Worked with Product to better communicate new features and drive customer adoption via targeted content and campaigns. Managed SEO agency partners to increase the number of backlinks and domain rating. Tech: Webflow, Apollo, ZoomInfo, GA4, Search Console, GTM, HubSpot, SFDC, SEM Rush.
- Marketing Professional · Upscribe11-01-2021 – 05-01-2022
Lead go-to-market activities for Shopify app launch, including page copy, layout, tracking, and inbound funnel optimizations. Managed content marketing campaigns with relevant agencies and partners. Built a content distribution framework to provide value through education at all points along the user journey. Managed agency paid advertising campaigns including search, social, and display. Collaborated with Product and Sales on customer feedback to better inform user journey and product/feature adoption. Developed and improved marketing operations, strategy, and reporting capabilities. Refined the company's product narrative and positioning against category leaders.
- Marketing Professional · Tapcart04-01-2020 – 11-01-2021
Developed, planned, and executed paid digital marketing strategies and demand gen initiatives with a particular focus on Paid Search and Paid Social. Led strategic, high-volume experimentation on key current and potential user acquisition channels. Worked closely with leadership to ensure consistent messaging throughout all digital marketing channels. Led development of user funnels and brand touchpoints for acquisition through retention. Coordinated with Product, Sales, and Customer Success to ensure consistency across messaging.
Education
- Ball State UniversityActivities and Societies: Lambda Chi Alpha Fraternity, Ball State University Dance Marathon, Excellence in Leadership (EIL), Ball State Athletics, Interfraternity Council, Homecoming Steering Committee, Student Government Association, Chamber Choir, Note To Self Acapella, Cardinal Communications
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