Keerthana D.

About

As an experienced Marketing and Design professional, I specialize in crafting personalized, data-driven strategies that guide customers through every stage of their buying journey. My expertise spans Lead Nurture Campaigns, Journey Mapping, and Integrated Campaign Strategy, enabling me to design cohesive multi-channel experiences that convert. With a strong foundation in Inbound Content Strategy, I leverage advanced SEO, Keyword Analysis, and Content Marketing to drive organic visibility and engagement. I don’t just create content—I build scalable ecosystems that perform. My Digital Advertising experience includes managing high-impact Search Engine Marketing and Social Media Advertising campaigns that maximize ROI and elevate brand presence. On the creative front, I bring concepts to life through Visual Design, Copywriting, and Video Production, developing cohesive Brand Identity systems and high-performing marketing assets. Strategically, I specialize in Content Strategy, Content Mapping, Editorial Calendars, and Governance, ensuring every touchpoint aligns with brand values and marketing objectives. I also lead Persona Development and Consumer Journey Mapping to help brands connect meaningfully with their ideal audience. In the backend, I provide end-to-end support for CRM and DAM systems, including Implementation, Data Migration, Optimization, and Team Training—ensuring marketing and sales teams are empowered with clean, actionable data.

Experience

• Principal Demand Generation Consultant · GoMOps2025-06-01 –

  Helping B2B companies build and scale marketing programs that drive real revenue. With deep experience across full-funnel strategy, campaign execution, and RevOps alignment, I work with teams to turn marketing into a pipeline powerhouse. What I Bring • Full-funnel demand generation strategy • Integrated campaign architecture (email, paid media, ABM, SEO, webinars) • Funnel performance analysis & acceleration (MQL/SAL/SQL alignment) • Martech stack optimization (HubSpot, Salesforce, Marketo, 6sense, and more) • Lead scoring, nurturing, and routing workflows • Executive-level insights, board-ready reporting, and CMO advisory Who I Help • Early-stage startups building scalable GTM engines • Mid-market firms pivoting to PLG or enterprise motions • Enterprise teams overhauling ABM or needing funnel diagnostics • Marketing teams lacking a revenue-focused operator

• Global New Business and Customer Marketing Manager · Travelport2025-05-01 – 2025-06-01

  Leading global growth across Inside Sales and Emerging Business by building scalable customer marketing programs and converting new business opportunities.

• Global New Business Marketing Manager · Travelport2025-02-01 – 2025-05-01
• Americas Marketing Manager · Travelport2024-06-01 – 2025-02-01
• Marketing Manager · Divert2023-07-01 – 2024-06-01
• Director of Marketing · Boston Digital2022-06-01 – 2023-06-01

  Played a pivotal role in creating persuasive brand narratives and value propositions for campaigns targeting the Technology, Healthcare, and Life Sciences sectors, significantly enhancing advertising opportunities. Responsible for producing and updating essential sales materials such as Media Kits and Partnership Assets, and supported Meeting and Pitch Decks, thereby improving sales presentations and proposals. Collaborated closely with sales teams and ensured a steady flow of qualified leads by aligning lead generation strategies with sales goals, which resulted in improved follow-up and conversion rates. Through detailed analysis of lead generation metrics, achieved a 225% increase in lead volume and a 25% improvement in lead quality in the first quarter. Additionally, by monitoring and interpreting key performance indicators (KPIs), I effectively measured campaign success and leveraged insights for strategic enhancements in lead generation efforts.

• Digital Marketing Manager · Charles River Apparel2021-03-01 – 2022-06-01

  Responsible for the development and implementation of integrated online strategies across all digital platforms, including but not limited to web, email, social media. Use analytics and information provided by supporting tools and departments to grow online sales, brand awareness, social communities, engagement, and strengthen customer loyalty.

• Marketing & Design Manager · Accent Banner2019-11-01 – 2021-03-01

  - Graphic Design in client related projects - Social Media Marketing - Paid Ads - Content Marketing Strategy - SEO - UX: Redesigning website - Implementing Amazon Selling

• Creative Director · i-BARS CLUB2017-08-01 – 2019-09-01

  As Creative Director at I-Bars Club, I worked with marketing and product teams to design marketing and brand management strategies to organize events and campaigns for creating greater customer awareness and engagement. Key Achievements :- - Evaluated consumer research, market analysis, forecasting and practice insights to churn relevant consumer-focused inclusion strategies in association with 5 flavors across 2 continents - Conducted strategic analysis based on consumer insights, long-term business strategy to evaluate new product offering; delivered presentation to senior management to boost sales volume and increase market share by 15%

• Product Development and New Ventures: Intern · Above The Basement2017-05-01 – 2017-10-01

  As Product Development and New Ventures Intern at Above The Basement, I facilitated the business development and marketing efforts of the company and collaborated with product departments to develop strategies for customer acquisition and market expansion. I also developed a new penetration pricing strategy for economic revitalization in lower-income communities. Key Achievements :- - Partnered with CEO and CFO in market assessment, international business development and project management for strategic corporate initiatives; managed business development deals leading to $5M revenues - Facilitated development of cooperative agreements with musicians and restaurants. - Led project management office (PMO) for firm-wide business development opportunities aimed at increasing US market share by 10%; built materials and prepped leadership for CEO meeting

Education

• Hult International Business SchoolMaster’s Degree, International Marketing
• Harvard Business School OnlineOther; Certificate in Disruptive Strategy with Clayton Christensen
• École nationale supérieure d'art et design de DijonExchange Semester, Art and Design
• National Institute of DesignBachelor’s Degree, Design and Visual Communications, Exhibition

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