Jonathan S.

About

Marketing expert with extensive experience in digital strategies, specializing in law firm marketing. Proven track record in leveraging AI tools for enhanced copywriting and campaign performance. Expert in SEO, PPC, social media marketing, and email marketing strategies.

Experience

• Marketing Director · Foxtown Marketing2020-01-01 – 2025-05-01

  General responsibilities: - Provided internal training on AI copywriting tools and ethical use of AI in marketing content. - Managed seven-figure PPC ad budgets for Google Ads, Meta Ads and various campaigns on TikTok, LinkedIn and Twitter/X - Built and sold a website using SEO and content marketing best practices as a proof of concept project (Now there's proof!). SEO for LLMs is now a big deal, and we're pretty good at that so far. - Restructured digital marketing efforts to increase revenue by 85% - Used creative and unique strategies to increase ad performance by 400%+ over 12 months - Law firm marketing specialist (fractional CMO services for law firms and solo lawyers) Copywriting & AI responsibilities: - Developed and edited high-converting copy for landing pages, ads, email sequences, and web content, driving measurable increases in engagement and conversion rates. - Led the integration and application of generative AI tools (including GPT-4, Claude, Jasper, and Cohere) for copywriting, campaign ideation, and content strategy. - Built custom prompt libraries and workflows for LLM-driven content production, ensuring consistent brand voice and high editorial standards. - Oversaw the end-to-end process of AI-generated content creation, editing, and optimization for use in blogs, newsletters, social media, and ad copy. - Conducted A/B tests to benchmark AI-generated copy versus human copy, implementing learnings to continuously improve campaign performance. - Advised clients and team members on best practices for using AI models in copywriting and digital marketing. - Collaborated with developers to fine-tune LLMs for specific industry language and brand guidelines, resulting in faster turnaround and reduced editing time.

• Digital Marketing Manager · Lawyers Marketer2016-01-01 – 2020-01-01

  - Grew organic blog traffic by 230% in 5 months after fully revamping SEO content publishing pipeline - Grew social media engagement by roughly 200% within the first 3 months - Built a comprehensive email drip marketing campaigns to help our clients attract and convert clients for their legal services

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