Jonathan Wilhelm

About

With over 9 years in digital marketing, I bring a strong track record of driving growth across sectors, with expertise in Meta, TikTok, Google Ads, CTV, Programmatic, Display, Video, Search, and retail media channels like Amazon, Walmart, Criteo, Target, and Kroger. Skilled in managing large budgets, I maximize ROI through data-centric strategies and premium analytical tools to deliver impactful, targeted campaigns. As a leader, I mentor high-performing teams, fostering operational excellence through SOPs that boost efficiency and adaptability. I’m excited to bring my strengths in data-driven growth, digital media strategy, and leadership to a purpose driven team. If that's you, I would love to chat!

Experience

• Sr. Marketing Manager, Client Partner · Tinuiti05-01-2021

  As a Cross-Channel Sr Marketing Manager, I develop and execute omni-channel marketing strategies across various digital channels to drive customer acquisition, engagement, awareness, and retention. I ensure consistent brand messaging across platforms like social media, email, YouTube, Google, marketplaces, Meta, and connected TV (CTV). In addition to managing campaigns, I lead and coordinate internal teams, fostering collaboration and aligning everyone with our marketing goals. I also manage client relationships, ensuring their expectations are met through clear communication, delivering measurable results, and refining strategies as needed. My goal is to create seamless brand experiences, optimize performance, and drive growth throughout the customer journey.

• Media Strategy Supervisor · R&R Partners05-01-2020 – 05-01-2022

  At R&R Partners, I played a key role in overseeing all display marketing efforts out of the Utah and Las Vegas offices for our clientele. By managing a team of media buyers, my role consisted of client and relationship management by ensuring my team had the support, resources, and tools they needed to succeed in driving results for our clients. Ranging from E-commerce to SaaS, I managed a list of clients across multiple categories and platforms and provided leadership support as a point of escalation to our clients. Alongside client and vendor relationship management, as a Media Strategy Supervisor I assisted our media buyers in developing full-funnel and multi-channel digital marketing campaigns utilizing CTV, Paid Social, OOH, Radio, Display, and Audio advertising and utilized effective data storytelling to report findings to both internal and external stakeholders.

• Digital Marketing Manager · Netrush01-01-2018 – 07-01-2020

  In utilizing a key skill set of team management, client relationship management, and digital advertising expertise, I led an effective team of account buyers at Netrush in the Amazon Marketing space. I was responsible for leading and managing DSP and PPC marketing campaigns to drive growth and enhance brand visibility on the Amazon platform. During my tenure, I played a crucial role in shaping marketing strategies and executing various campaigns to achieve both internal and external revenue goals. I collaborated closely with cross-functional teams, including product managers, sales teams, retail, and external vendors, to ensure alignment between marketing efforts and overall client goals.

• Digital Marketing Strategist · Performance Marketing02-01-2014 – 02-01-2016

  At Performance Marketing, my tenure included activating, managing, and reporting on Facebook, Instagram, TikTok, Snapchat, Streaming, and Programmatic advertising campaigns to our list of clients in the e-commerce space. In utilizing a suite of martech such as Google Analytics, PowerBI, SEMRush, Salesforce and more, I created effective data storytelling presentations to our clients and consistently reported on industry trends to continue driving revenue and results. Alongside client growth, I focused also on fostering a culture of collaboration and continuous learning, organizing workshops and training sessions to enhance digital marketing skills and knowledge within the larger internal team.

• Regional Director Of Marketing · Tutor Doctor01-01-2014 – 04-01-2015

  As the Regional Director Of Marketing at Tutor Doctor, I was responsible for overseeing marketing strategies and initiatives to enhance brand visibility and drive customer engagement. I collaborated with cross-functional teams to align marketing efforts with business objectives and supported franchisees in implementing effective local marketing campaigns.

Education

• Arizona State UniversityBachelor of Business Administration - BBA, Marketing

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