Jordyn Pegues

About

Hi I'm Jordyn and I'd love to spearhead creative and social media marketing for your company! I have 4 years of experience working in social media. The accounts I have run include Headcount, SongStart, Un:hurd Music, IndieFlow and more. All of those companies are in the music industry ranging from small start up companies to established companies with over 100k followers. In addition to running company social accounts, I also create UGC and Influencer marketing content. I have ample experience creating the social identity for a page, content ideation, copywriting, filming, editing, caption writing, content scheduling and engagement, and more. My expertise is in Instagram and TikTok, but I have experience on all social platforms.

Experience

• Social Media, Community and Creative Marketing Manager · IndieFlow05-01-2023 – 12-01-2023

  - Revamped all aspects of social media presence on Instagram from bio, profile pic, and feed curation to have greater appeal for target audience - Grew the Instagram over 800 followers during the time of the role - Created, strategized, and posted content across IG from start to finish. - Created content pillars, defined the social identity and tone, content ideation, wrote copy, filmed, edited, wrote captions, and created and executed content calendar - Creating the 6 part end of 2023 year webinar series. Project included hosting all panels, booking and scheduling talent, creating questions and run of show, crafting social assets (both static and video) to promote live event and market the playback video on YouTube. Live attendees ranged from 34- 77 individuals per event - Co created marketing strategies for rolling out new features on the IndieFlow platform - Acting as face of IndieFlow company and connecting (both online and in person) one on one and managing relationships interested platform users (artist, managers, music industry executives) as well as companies and organizations looking to partner with IndieFlow. - Conducting intro calls and demos with interested product users and partners

• Music and Politics Partnership & Social Media · HeadCount08-01-2020 – 06-01-2021

  https://www.headcount.org/ https://www.instagram.com/headcountorg/ - Created content for Instagram reels engaging 700k views total - Facilitated partnership with Quadio Streaming Service and Quadio Records - Created “Know Your Rights” panel talking about the intersectionality of music and activism. Panelists included Elizabeth Moncreif and Tappan Vickery - Assist artist and brand partnership coordinators - Scout new talent for partnerships

• Social Media & Partnerships · Song Start06-01-2021 – 02-01-2022

  https://www.songstart.org/ https://www.instagram.com/songstart/ -Content ideation for content pillar creation for Song Start Instagram -Launched and managed Song Start Instagram - Co-created and organized Song Start curriculum to be released on the Spotify website. -Researched information about talent to create outlines for podcast episodes. -Booked talent (Aijia Grammer, Tushar) for Song Start videos.

• Administrative, Artist Relations and Social Media · un:hurd02-01-2022 – 05-01-2022

  https://www.unhurdmusic.com/ https://www.tiktok.com/@unhurdmusic?lang=en - Created marketing plans for artists. Gained experience working in a metrics-driven company and used data analytics to drive results for clients' individual needs. - Conducted data analytic reports on Un:hurd clients. - Supported the Un:hurd project manager with reporting back to artists. - Launched, strategized and created content for Un:hurd TikTok page - Pitched clients to press outlets and playlists. - User tested the Un:hurd app and technology to provide robust feedback from a music industry professional's point of view. - Gained experience working in a small business in the music industry, with a multitude of clients ranging from independent artists to major label artists. - Found new business, artists, managers, and record labels to work with.

Education

• The Bandier Program for Recording and Entertainment IndustriesSyracuse University, S.I. Newhouse School of Public Communications
• S.I. Newhouse School of Public Communications at Syracuse UniversityB.S., Recording and Entertainment Industries
• Winston Churchill High School

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