Jordyn Schirripa

About

I’m a marketing and creative strategy professional with a background spanning healthcare, aesthetics, editorial content, digital media, and entrepreneurship. I’m passionate about building thoughtful, strategic, and visually compelling brand experiences and stories across platforms. My career began at Milk Studios in New York, where I curated and published social media content, contributed to event and editorial photography, assisted with celebrity interviews, and produced stories and newsletters for Milk.XYZ’s 13,000+ subscribers. This early exposure to editorial production shaped the foundation of my work in digital storytelling. After earning my B.A. in Communication with a concentration in Brand Communication from Clemson University, I launched Jordyn Schirripa Photography. For years I photographed 25–30 weddings annually, leading creative direction, managing client communication, collaborating with vendors, and mentoring interns and associate photographers. I developed a strong ability to create cohesive visual narratives and deliver elevated client experiences from concept to execution. In 2021, I founded Modern Romantics, a curated bridal accessories brand inspired by the brides I worked with. As CEO, I oversee merchandise planning, creative direction, photoshoots, wholesale communication, brand partnerships, and all digital media for the brand. In 2022, I joined Grace Church as Digital Media Manager, later becoming Communication Strategist. In this role, I built and executed digital communication strategies, created social content, newsletters, website copy, podcast and app content, and conceptualized video and service elements. I collaborated with designers, videographers, developers, and project managers, oversaw auxiliary social accounts, and led volunteer photographers across multiple campuses. Today, I serve as the Marketing Manager and a member of the senior leadership team at Brio Primary Care and Brio Aesthetics. I lead brand strategy, social media, content development, patient-focused campaigns, paid advertising, analytics, photoshoot direction, and website and marketing copy. I work cross-functionally to strengthen Brio’s brand presence and support its mission to deliver high-quality, patient-centered care. Across every role, I’m driven by creative problem-solving, strategic thinking, and producing work that is both meaningful and beautifully executed.

Experience

• Marketing Manager · Brio Primary Care02-01-2025

  Lead the development, execution, and monitoring of marketing strategies across digital, print, and community channels to promote practice services, events, and enhance brand awareness. Collaborate with internal teams to identify opportunities, create targeted campaigns, generate partnerships, and drive customer acquisition and retention for healthcare and aesthetics services. Support and coordinate all marketing initiatives, including social media, email newsletters, website content, print materials, and photography, ensuring brand consistency and engagement. Strategize, create, and execute external communication plans for patients and clients, along with planning and executing events for Brio Aesthetics to increase visibility and engagement. Manage relationships with external vendors such as signage, graphic designers, web developers, printing companies, and other community partners to support marketing projects. Analyze marketing data and engagement metrics, maintain documentation of activities and milestones, and report insights and recommendations for ongoing strategic improvements. Serve as primary photographer for two businesses for all internal and marketing-related photography needs. Part of the upper-level management team along with other department managers, CEO, and business owners. Also a leader on the company culture team.

• Professional Photographer · Jordyn Schirripa Photography01-01-2016

  Owned and operated Jordyn Schirripa Photography, working part-time as a wedding photographer managing client interactions, bookings, and logistics. Produced authentic and beautiful photographs for clients during special occasions. Practiced lifestyle, editorial, brand, and travel photography. Booked and executed projects with 25-30 clients per year. Analyzed client needs and determined appropriate project strategy. Collaborated with clients and wedding vendors to create plans, establish event timelines, and manage event execution. Operated as sole editor of all photography assets. Produced and developed all visual and written content for business website, blog, and social media channels. Wrote and designed client guides, resources, and contracts. Created and distributed all logistical, creative, financial assets to clients and collaborators routinely. Supervised teams of interns and delegated assignments. Hired, trained, and supported an associate photographer to contract various projects independently on behalf of JSP.

• Communication Strategist · Grace Church (Greenville, SC)07-01-2023 – 02-01-2025

  Strategized, planned, and produced weekly content across all platforms including primary social media, Grace App, and podcast. Member of the Creative Advisory Board—collaboratively making creative organizational decisions with leadership. Wrote and produced weekly content across digital platforms. Wrote and edited communication guidelines and standard operating procedures. Generated ideas for new creative content (animation, copy, design, and video production). Contributed to Grace Members Podcast as a content strategist and cohost. Oversaw and provided direction for 20+ staff managing auxiliary social media accounts. Photographed and edited digital media projects, events, web photos, and staff headshots. Collaborated with designers, videographers, and writers to produce creative content. Provided creative direction of photography for digital and print projects.

• Digital Media Manager · Grace Church (Greenville, SC)06-01-2022 – 07-01-2023

  Strategized, planned, and produced weekly digital content. Managed primary social media accounts and Grace Church App promotions. Oversaw and provided direction for 20+ staff managing auxiliary social media accounts. Managed event calendar and scheduled photographers across ten locations with varying events each week. Worked collaboratively with teams of graphic designers, editors, videographers, and web developers in an agency-type office. Created digital and written assets on behalf of the organization. Project managed creative campaigns designed for social media. Directed photography for print and digital projects. Photographed content for website updates, newsletters, blogs, and social media distribution.

• Creative Director and Owner · Modern Romantics09-01-2021 – 12-01-2024

  Established store concept, brand identity, and LLC. Planned and purchased merchandise for shopmodernromantics.com. Communicated with wholesale buying partners. Art directed photoshoots and photographed products for website. Supervised interns and delegated weekly projects. Curated social media campaigns to drive sales. Utilized multiple social media outlets for content creation to spread brand awareness such as Instagram, Pinterest, and TikTok. Built the store website and managed website updates. Managed sales, packaging design, and shipping fulfillment.

Education

• Clemson UniversityBachelor's Degree, Communication
• Wren High SchoolHigh School Diploma, High School/Secondary Diplomas and Certificates

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