Olivia Casey

About

I'm a results-driven, quick learning Marketing Specialist with extensive experience leading multi-channel marketing initiatives, campaign automation, and brand strategy across B2B and B2C audiences. Throughout my career, I’ve maintained a proven track record of increasing engagement and conversion rates through data-driven strategy and CRO. I’m proficient and adept at directing PPC campaigns, social media strategies, and email marketing—delivering measurable impact in revenue, engagement, and conversions.

Experience

• Marketing Specialist · Cranial Technologies, Inc.04-01-2024

  -Managed and directed marketing campaigns within the healthcare industry, building quality content compliant with FDA regulations. Built and managed automations through platforms/CRMs, optimizing data acquisition, lead generation, and conversions. Built email templates/dynamic content and website/landing pages with custom HTML/CSS -Developed targeted email campaigns, specializing in hard-to-access and competitive markets for B2B and B2C segmented audiences. Created, implemented and managed email campaign calendar through CRM and platforms, directing creation to delivery, including content development, scheduling, and reporting to stakeholders. Identified pain points, exceeding industry standards for open and engagement metrics by 10% within first 3 months of leading email campaign automation. -Developed creative content for digital, email, print collateral, video and content libraries. Directed full campaign automation/integrations, including development of drip/nurture campaigns, pilots for brand awareness, A/B tests for segmentation and content, and market/data research for customer personas in B2B and D2C audiences -Managed and optimized company profiles across marketing channels, ensuring consistent voice, style, and branding. Presented and executed platform-specific strategies to maximize visibility and reach, performing research and updates. -Designed visually engaging content, including graphics, videos, and digital assets to enhance brand identity across digital, social media, and print channels. -Collected, organized, and analyzed data from social media campaigns and content performance to track key metrics and KPIs, assess effectiveness, and inform future strategies. Conducted social media audits and prepared insights, reports and presentations of data to stakeholders to illustrate content improvements, engagement strategies, and overall performance.

• Marketing Coordinator · Santa Fe Workshops06-01-2021 – 04-01-2024

  - Created, managed, and directed the brand’s primary newsletter and targeted email campaigns, generating over 80% quarterly revenue - Crafted strategy and content for email, social media, print collateral, digital materials, video, and presentations. Directed full campaign automation, including development of drip/nurture campaigns, pilots for brand awareness, and A/B tests for segmentation and content - Developed and directed influencer marketing workflows and budgets for social media, including CRM integration for automated notifications and updates, developed and organized shared libraries and templates for content creation, and directed brand guidelines and materials for partnerships - Facilitated webinar content creation and development, including market research on topics and industry trends, scheduling and registration email journeys and automations, and moderation for live and pre-recorded events. Collaborated with guests and internal teams to develop relevant, targeted content for brand audiences - Created, edited, and distributed weekly email newsletters, blog posts, social media content, and other marketing collateral. Managed copywriting, editing, and graphic design across media channels and content library, ensuring content was error-free and on-brand before distribution.

• Course Facilitator · Santa Fe Workshops2021-09-01 –

  Management of Zoom platform; assist instructors and students in both technical and creative avenues; organize submissions, images, and content; communicate deadlines and provide weekly availability for troubleshooting and outside-of-sessions assistance

• Course Coordinator · Santa Fe Workshops2021-06-01 – 2021-08-01

  Administrative -Managing and maintaining weekly schedule for classes -Orienting students and instructors for class flow -Organizing and communicating with locations and models for shooting -Communicating logistics, transportation and payments to parties/partners Photography -Troubleshooting/assisting with in-the-field camera direction and post-processing/editing software workflows -Shooting daily class events and participant experiences for marketing and AV Media Manager -Compiling and organizing files/images for daily review -Selecting and sequencing photos for formal presentation -Create weekly video slideshow of highlighted work

• Freelance Photographer · Freelance, self-employed2017-01-01 –

  -Photo Shoots -Photo Editing -Photo Retouching

• Website Editor and Product Handler · The Blue Rose2020-11-01 – 2022-07-01

  Daily workflow includes: -Managing and updating website with inventory/product updates -Creating listings for new products, including producing/editing images for social media, product photography, as well as writing descriptions and managing of collections and website organization -Customer service; upkeep and organization of storefront

Education

• University of LouisvilleBachelor of Fine Arts - BFA, 2D Studio Art, Concentration in Photography

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