Jose L. Roqueni

About

I’m a GTM operator and AI-native with hands-on experience scaling startups from zero to Series D across SaaS, Crypto, AI, E-commerce, and Marketing Agencies. I’ve led Growth and Revenue for companies serving millions across 120+ countries — driving user acquisition, performance marketing, partnerships, and product strategy from zero to traction. I’m fluent in the tools that move the needle across the funnel — from acquisition to conversion and retention, with strong focus on clarity, speed, and impactful work.

Experience

• Head of Growth · Agent Copilot2023-08-01 – 2024-10-01

  Oversaw all aspects of growth operations, including paid acquisition, SEO, content, partnerships, affiliate programs, and influencer collaborations.

• Mentor for the Blockchain Apps Development and Entrepreneurship course. · UC Berkeley Sutardja Center for Entrepreneurship and Technology2022-01-01 – 2023-12-01

  Mentored students in web3 and startup fundamentals at UC Berkeley alongside Professor Tommaso Di Bartolo. Helped students understand crypto markets, blockchain technology, and how to build successful web3 companies.

• Head of Global Marketing · Transak2022-01-01 – 2023-08-01

  Helped onboard mainstream users to crypto across 125 countries, covering 100+ cryptocurrencies on 75+ blockchains. Built the marketing team from scratch, growing SQLs by 450%, achieving 10x growth in SEO metrics, and improving conversion rates by 378%. Revamped website traffic by 361% and launched the first ATM in the metaverse. Launched new channels like the "Masters of Web3"podcast and led content, webinars, blog, and crypto hackathon partnerships.

• Head of Marketing · Genio2016-01-01 – 2020-01-01

  AI SaaS platform to modernize workforce management in hospitality. Grew to help 2,000 workers across 50 Bay Area restaurants. Reduced scheduling time by 70% and reduced no-shows by 40%, saving managers 8 hours per week on average.

• VP Growth Marketing · Prowell Media Group2015-01-01 – 2016-08-01

  Led growth marketing operations, reaching over 100 million monthly visitors across US Hispanic and Latin American markets. Managed revenue, partnerships, and audience growth across platforms like LopezDoriga.com and Soyreferee.com.

• Head of Marketing · Social Rocks2008-01-01 – 2015-01-01

  Managed 250+ marketing campaigns and led agency operations to transform businesses' digital presence. Partnered with industry leaders such as Citi Bank, BMW, L'Oréal, and Microsoft, driving 20-200% annual revenue growth across 250+ client engagements.

• Head of Revenue Operations · Makken2001-01-01 – 2008-07-01

  Scaled one of Mexico's top 10 advertising agencies, offering creative work and event marketing for major global brands. Exited in 2008 after leading 350+ campaigns and managing a team of 80 people.

Education

• Stanford UniversityAccelerate Your Startup Idea
• Tecnológico de MonterreyBachelor's degree, Business, Marketing, and Related Support Services
• Stanford UniversityCloud Computing: Selling and Marketing SaaS and Mobile Solutions to the Enterprise
• Stanford UniversityDesign Implementation: Getting to Market

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