Joseph Ahlo

About

With a current focus on building Verano Water Group, I have a wealth of experience in driving performance through disruptive technologies and initiatives that enhance our quality of life. My past projects include generating $50M in eCommerce revenue for fashion clients, reaching $350K in a single day via email campaigns, and negotiating over 75 deals with major media companies. My expertise spans strategy, business design, lead generation, and eCommerce, with a global perspective gained from experiences in France, UK, Hong Kong, Mexico, and Switzerland.

Experience

• Strategic Advisor · Verano Water Group2022-01-01 –

  Serves as a strategic advisor to the Board and President, leading the integration and operational alignment of multiple companies within the holding structure. Facilitates cross-company synergies and operational efficiencies to drive sustainable growth and enhance overall performance. Collaborates on defining and implementing the organization’s mission, vision, and key performance indicators (KPIs). Works with the Board to establish frameworks and ensure alignment with strategic priorities.

• Salesforce Marketing Cloud Specialist · January Digital2024-01-01 – 2024-01-01

  Partnered with creative teams to optimize Salesforce Marketing Cloud for B2B lead generation. Delivered end-to-end email solutions, including advanced email building, data segmentation, and list management to improve engagement and conversion rates. Upskilled the in-house email marketing leads, ensuring long-term platform success.

• Lead Generation Specialist Consultant · SkyDiamond Elite2022-01-01 – 2024-01-01

  Developed and optimized lead generation campaigns to maximize conversions, and helped enhance SEO to attract high-quality leads. Guided creative teams in producing compelling ad content and oversaw sales-optimized landing pages to drive revenue. Conducted market analyses to refine strategies, streamlined CRM processes for better lead tracking, and improved customer interactions to boost satisfaction. Delivered strategic insights during annual business reviews, driving continuous improvement for top revenue-generating clients.

• Account Strategist Consultant · SkyDiamond Elite2021-01-01 – 2022-01-01

  Created research frameworks to track market trends, meet consumer needs, and align products with demand. Optimized ad performance with creative teams, ensuring ROI and psychological alignment. Directed photo shoots to enhance brand aesthetics and marketability. Analyzed buyer behavior using predictive analytics to guide strategy. Collaborated on launching innovative product lines, driving growth. Executed A/B testing to refine messaging and boost campaign performance.

• UX, CRO, Email/SMS Consultant · SkyDiamond Elite2019-01-01 – 2021-01-01

  Provided expert guidance to the agency's portfolio of mainly fashion DTC brands, delivering strategic insights and actionable recommendations across User Experience (UX), Conversion Rate Optimization (CRO), and Email/SMS Marketing projects. Partnered with brand teams to analyze performance metrics, identify growth opportunities, and implement tailored strategies that enhanced customer engagement and maximized ROI. Ensured alignment of project goals with overall brand objectives, driving measurable improvements in digital marketing effectiveness.

• Email Marketing Specialist · LAKE2022-01-01 – 2022-01-01

  Leveraged data analytics to generate actionable insights and guide the creative team in optimizing email and SMS strategies. Utilized tools such as Google Analytics, Klaviyo, and Attentive to identify opportunities for improved audience engagement and campaign performance.

• Global Business Instructor · Southern New Hampshire University2016-01-01 – 2022-01-01

  Taught 50 international business classes and trained 1,000 students on evaluating and entering global markets. Specialized in delivering practical insights on market analysis, international strategy, and global business development.

• Program Designer · Southern New Hampshire University2019-01-01 – 2019-01-01

  Selected as 1 of 10 instructors nationwide to create a top-performing MBA program. Co-developed business, marketing, and innovation courses using design thinking, service design, and start-up insights across Europe. Combined academic rigor with practical strategies in eCommerce, digital marketing, and business innovation.

• Head of Marketing · AbTech Industries Inc.2019-01-01 – 2021-01-01

  Developed and managed multi-channel campaigns, achieving measurable growth in lead acquisition and brand visibility. Leveraged analytics to refine targeting, improve ROI, and guide decision-making. Worked closely with sales and product teams to align marketing strategies with business objectives. Proficient in scaling digital marketing efforts for growth, particularly in eCommerce and sustainability sectors.

• Marketing Manager · AbTech Industries Inc.2017-01-01 – 2019-01-01

  Led all aspects of marketing strategy and execution, driving measurable business results through innovative and efficient operations. Directed trade show development, training, and implementation, ensuring alignment with brand and business objectives. Oversaw marketing material creation and managed website development and content updates to maintain a strong digital presence. Leveraged Salesforce CRM to track marketing ROI, conduct performance analysis, and provide actionable insights to guide future campaigns.

Education

• The London School of Economics and Political Science (LSE)Master’s Degree, Organizational Behavior Studies
• Union Institute & UniversityDoctor of Philosophy - PhD, Interdisciplinary Studies
• Grenoble Ecole de ManagementBachelor’s Degree, International Business
• City University of Hong KongExchange Program, International Business/Trade/Commerce
• University of OregonLondon Exchange, British Art, Theatre, Society, and Politics

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