Joseph Berman

About

With a robust educational foundation in Business Analytics and International Relations from the University of Alabama and the Hebrew University of Jerusalem, I have cultivated a dynamic career in digital marketing. Currently, as a Digital Marketing Consultant at Joseph Berman Consulting, I leverage my expertise in web development and digital marketing strategies to drive client success. My previous roles include Marketing Strategist at Antimatter Marketing, where I developed comprehensive digital strategies, and Head of Marketing at Clear Choice Contractors, where I established a high-performing marketing department. As Director of Marketing for Canopy Holdings, I significantly increased lead volume and reduced costs. My experience spans managing Google Ads, social media marketing, and SEO, with a proven track record of enhancing brand awareness and optimizing conversion rates. My strategic approach and analytical skills have consistently delivered measurable results across diverse industries.

Experience

• Digital Marketing Consultant · Joseph Berman Consulting01-01-2024

  Digital Marketer with extensive experience in freelance marketing consulting, specializing in a range of digital marketing strategies and tools. Adept at web development using platforms such as WordPress, Instapage, and Unbounce. Expertise extends to managing Google Search Ads, Google Display, Video, and Performance Max campaigns, as well as organic and paid social media marketing. Skilled in lead generation, conversion rate optimization, and email marketing, helping clients to achieve their business goals through tailored digital strategies. Proven track record of driving engagement and increasing conversions.

• Marketing Strategist · Antimatter Marketing10-01-2022 – 01-01-2024

  Responsible for developing and implementing comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads and sales. Managed and optimized digital marketing campaigns across various channels, including social media, email marketing, SEM, SEO, display advertising, and content marketing. Conducted in-depth market research and competitive analysis to identify new opportunities and trends in the industry. Collaborated with cross-functional teams to ensure campaigns align with business objectives and brand standards. Analyzed campaign performance metrics and adjusted strategies as needed to achieve desired results and maximize ROI.

• Head of Marketing · Clear Choice Contractors03-01-2022 – 09-01-2022

  Contracted to build the marketing department for a growing general contractor. Led the development of a high-converting Wordpress website, establishment of social media presence, Google My Business profile improvement, development of sales collateral, and corporate partnerships. Managed the hiring and day-to-day work of SEO specialist, photographer, multiple freelance creative professionals, social media consultants, and web developers. Established relationships with multiple local non-profits to increase brand awareness.

• Director of Marketing · Canopy Holdings03-01-2021 – 11-01-2021

  Hired to build a performance-centric marketing department from the ground up for a startup. Responsible for running all marketing operations for Canopy Roof & Solar (Denver), AGR Roofing & Construction (Omaha), and Midwest Roof & Solar (Minneapolis). Achievements included increasing Paid Search (PPC) leads volume by 471%, lowering Paid Search (PPC) cost per lead by 49%, increasing Google My Business (organic) leads by 45%, and increasing average daily website visitors by 75%.

• Marketing Lead, Acquisition · Sling TV02-01-2021 – 03-01-2021

  Marketing Lead responsible for acquisition strategies, likely contributing to the development and execution of marketing campaigns to attract new customers.

Education

• University of Alabama, Manderson Graduate School of BusinessMaster of Business Administration - MBA, Business Analytics
• The University of AlabamaBachelor of Arts - BA, International Relations and Affairs
• The University of AlabamaBA, International Relations
• The Hebrew University of JerusalemRothberg International School

Similar talent on Pangea

Brittany M.Experienced Digital Marketing Specialist with a Strategic FocusAnna Z.Digital Marketing Expert | Growth StrategistAlexia A.Growth Marketing Manager | Lead Generation, Paid Media & CRM Conversion OptimizationLos Angeles, CA 90034Brittany H.Digital Marketing Consultant | Brand Development SpecialistLouisiana, USA