Joseph Fernando

Senior Digital + Product Marketer, SaaS, B2B, B2E, Paid Ads (social + video) | Lover of all things to do with Product Marketing, eMail, mobile app marketing. Data focused story teller

14 yrs experience · <10 hrs/week

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About

Tech Geek. Blazer + Watch lover, Foodie. All things digital. Story Telling. Education. Creating Stories. Ö Leading with empathy first in the workplace Ö I'm a creative soul that's itching to create and tell a compelling story. Ö Running a small biz part time and time with my family keeps me going! Feel free to connect with me via InMail

Experience

Digital and Social Media Marketing Manager · Teranet Inc.10-01-2024
Responsible for managing and executing digital and social media marketing strategies to enhance brand presence and engagement.
Creative Director & Owner · JF Squared Films06-01-2010
Our brand of wedding films specializes in documenting multi-day South Asian weddings and day weddings as well. We work with our clients to develop a visual narratives that are organic and authentic. We have filmed just over 60+ weddings since 2010. Our team of wedding cinematographers have documented weddings all over the Greater Toronto Area, Florida, New York, Chicago, Edmonton and Jamaica. Please visit www.jfsquaredfilms.com to view more of our work and the philosophy behind my brand of wedding films.
Marketing Campaign Manager, Money Out + Attrition · Tangerine01-01-2024 – 10-01-2024
Supported the bank in owning the product marketing and growth strategy to existing clients with Savings, Chequing, and Credit Card Products. Developed product and marketing roadmaps, partnered with mobile app development teams, and optimized customer journeys. Initiatives included optimizing product landing pages and driving new Saving Account balances.
Marketing Journey Manager, Small Business · Tangerine12-01-2022 – 07-01-2024
Primary point of contact for Small Business marketing strategy and execution to achieve growth, retention, and engagement KPIs for Savings & Chequing product portfolios. Initiatives included driving newly deposited funds to the bank through client engagement campaigns.
Sr. Marketing Manager of Marketing Partnerships · TELUS Business07-01-2021 – 12-01-2022
Responsible for managing marketing partnerships to enhance business growth and brand visibility.

Education

University of Toronto MississaugaCCIT, Anthropology, Communication Culture and Information Technology, Anthropology
Sheridan CollegeDigital Communications, Digital Communication and Media/Multimedia
Sheridan CollegeMedia Fundamentals Diploma Certificate, Digital Communication and Media/Multimedia
St. Paul, MississaugaHigh School Diploma, Communication and Media Studies
University of Toronto MississaugaDigital Marketing Management, Digital Communication and Media/Multimedia

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