Ana Perez

About

Detail-oriented and tech-savvy operations professional with 4+ years of experience in marketing operations, CRM optimization, and cross-functional project management. Proven track record of improving internal workflows, enhancing CRM data integrity, and supporting account-facing teams to drive revenue growth and process clarity. Passionate about building scalable systems, enabling customer success, and collaborating across departments to optimize performance.

Experience

• Growth Marketing Operations Specialist · TrueLook07-01-2024

  Own CRM data integrity and lifecycle management across HubSpot and Salesforce, conducting opportunity audits, closed-loss analysis, and inbound channel tracking to improve funnel accuracy and segmentation. Architect and manage 70+ marketing automation workflows governing lead routing, scoring, and lifecycle progression, enabling scalable campaign execution and consistent pipeline flow. Lead bi-weekly campaign performance analysis across outbound and automated programs, translating insights into optimization strategies that improve conversion rates and engagement. Build and maintain reporting frameworks and dashboards using HubSpot and Looker, providing visibility into pipeline health, attribution, and funnel efficiency for revenue stakeholders. Optimize outbound prospecting infrastructure using Apollo.io, including sequence automation, data hygiene (bounce suppression, enrichment), and CRM synchronization.

• Mid-Market Client Marketing Manager · Popmenu09-01-2022 – 07-31-2024

  Owned lifecycle marketing strategy and execution for 60+ mid-market clients, driving a 20% increase in lead generation and 30% revenue growth. Translated campaign performance data into actionable insights through A/B testing and reporting, improving engagement and ROI across client programs. Partnered cross-functionally with Customer Success and Sales to align campaign execution with business goals and improve client retention and expansion. Managed onboarding and campaign operations using Salesforce, Monday.com, and Notion, ensuring scalable processes and high program visibility.

• CRM/RevOps Coordinator · CommentSold07-01-2021 – 07-31-2022

  Led CRM audit and data cleanup initiatives, improving data accuracy by 30% and enabling more effective segmentation, forecasting, and reporting. Owned ongoing data hygiene, validation, and enrichment processes to support personalization and sales efficiency. Partnered with GTM teams to align CRM enhancements with go-to-market strategy and launch timelines.

• Marketing Administrative Assistant · Simon Property Group07-01-2021 – 08-31-2022

  Own the planning, building, deployment and maintenance of lifecycle email campaigns across global markets that engage millions of users. Support website updates such as product and content pages, navigation, and layout. Monitor success of seasonal campaigns and identify opportunities to innovate and drive growth. Assisted Marketing Team with administrative tasks such as data entry, document filing and budget tracking.

• Account Manager · Edlen Exhibition Services11-01-2015 – 07-31-2021

  Built strong client relationships and increased company’s revenue over 20%. Provided excellent customer service at Tradeshows, Pre-Con Meetings and Conventions before,during and after events. Documented updates, workflows, policies, and process in a timely manner. Worked weekends and holidays as needed during the busy quarterly season.

Education

• Wekiva High School
• University of Central FloridaBachelor of Science, Business Marketing

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