Juanita Olguin

About

Hi, I’m Juanita I’m a Product Marketing Leader and Business Generalist with +15 years of experience spanning strategy, marketing, and operations across Fortune 500 companies, startups, and nonprofits. I thrive at the intersection of storytelling, go-to-market strategy, and building from scratch - whether that’s launching new products (including AI solutions), standing up global programs, or refreshing go-to-market approaches. My journey started as a first-gen college student at Arizona State University, where involvement in the Hispanic Business Students Association led to an internship (and later full-time role) at Xerox in Corporate Strategy. Since then, I’ve worked across global operations, B2B SaaS, and product marketing, always with a passion for turning ideas into impact. What I bring: >Proven track record launching SaaS and AI-driven products >Experience leading global, matrixed, and cross-functional teams >Strength in GTM strategy, messaging, positioning, and enablement A few highlights: >Built and scaled Global Staffing Centers from 14 → 300+ employees (India & Guatemala) >Launched multiple SaaS and service-based solutions, driving revenue mix shifts >Led a team of six to launch a new Cloud-based Enterprise Content Management product >Spearheaded an AI-enabled autobiography app (Smarter Biography - my own attempt at a startup) >Chaired the 29th Annual Xerox Women’s Conference as the first Hispanic & Millennial leader >Helped secure a $1.5M deal with new messaging, pitch deck, and demo environment >Delivered 125% of multimillion dollar pipeline goal over 5 quarters with a team of 3, and a product portfolio spanning enterprise functions including Marketing, Digital Workplace, and CIO/IT >Helped launch marquee GenAI product from beta, design, launch, and product lifecycle management which yielded +$6M in revenue in just ~1.5-2 years >Shaped overall brand narrative to help make sense of multi-product portfolio >Rebuilt Product Marketing function while leading team of 6 and overseeing a product portfolio that represented 70% of annual company revenues. I’m always open to connecting on Product Marketing, AI launches, GTM strategy, or career growth. Let’s exchange ideas, share experiences, or just swap PMM stories. I believe in winning hearts & minds, and the numbers will follow.

Experience

• Sr. Director of Product Marketing · Coveo08-01-2022

  I lead our Knowledge segment, which covers 3 solution areas as well as our platform as a product - representing 70% of the business. I helped lead and establish the narrative for each of these areas and doubled my team size. My team and I are focused on providing thought leadership, market insight, product launches and competitive intel. We also support SEO and demand gen - helping each function exceed pipeline goals over the past 3 years.

• Product Marketing Lead, Enterprise Solutions · Culture Amp11-01-2021 – 08-01-2022

  Helped to build out enterprise segment by analyzing and researching ideal customer profile, establishing relevant messaging and positioning, as well as value statements that resonate for enterprises. Created industry-focused collateral to speak to priority segments, such as Consultancies. Conducted webinars and original thought leadership.

• Sr. Product Marketing Manager · BetterUp03-01-2021 – 10-01-2021

  As the Product Marketing Lead for our Sales Performance solution, I conducted market research to inform our messaging for the sales buyer. I created an original sales narrative and foundational content resources used by Marketing, AEs, and BDs. I collaborated to setup demand gen campaigns; worked hand in hand with sales on enablement and live client pitches to help generate multimillion pipeline.

• Director of Product Marketing · Coveo01-01-2021 – 02-01-2021

  Rebuilt and innovated the Workplace Solutions line-of-business. Helped drive multimillion pipeline and close a signature deal worth ~$1m in less than 6 months. I established market credibility and awareness for our solution and brought in notable logos with almost immediate post-event conversion rates.

• Sr. Product Marketing Manager · Coveo11-01-2019 – 01-01-2021

  Product marketing and the right messaging is important to reach your target buyers. As a Product Marketer, I help to craft relevant & relatable messaging while also supporting new product / feature launches. Part of my responsibility is developing compelling messaging for external audiences & then delivering that content to audiences through live webinar, demand gen, or social campaigns. The other part of my responsibility is working cross-functionally to support customer success, product management, and sales enablement.

Education

• Arizona State UniversityBachelor's of Science, Supply Chain Management

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