Mary Schweers

About

Senior product marketing leader with 8 years of B2B SaaS experience specializing in API platforms, developer marketing, and technical GTM strategy — from early-stage startups through IPO, across enterprise, mid-market, and SMB. My background is in film, which trained me to do one thing really well: figure out what story needs to be told and tell it in a way that moves people. That instinct translates directly into digging into customer research (qual and quant) to find what's actually driving pain points, then building the messaging, positioning, and enablement that helps sales win. Some things I've done: improved competitive win rates from 20% to 49% against a primary competitor, influenced $4.6M+ in closed-won revenue, launched a self-serve API product from 0 to 1 with 0% churn in 90 days and zero paid acquisition, and quantified $2.75M in competitive ACV losses to shape a displacement strategy. I build things that scale, such as battlecards, playbooks, and competitive programs that sales teams actually use because they fit how they sell. I'm hands-on with AI tools to work faster and synthesize insights, plus I've led GTM strategy for AI products, so I understand the category from both sides. Where I've spent my time: • APIs, integrations & developer platforms • Document automation & workspace collaboration • Payments & card issuing (including crypto-to-fiat infrastructure) • Digital assets & blockchain products • Cloud banking & lending platforms (serving 1,800+ FIs) I do my best work in fast-moving environments, partnering closely with Product, Sales, and cross-functional teams. I enjoy building relationships to figure out what's going to move the needle and then go do it. Always happy to connect, especially if you're hiring for product marketing in B2B SaaS. Currently based in North Carolina. Open to remote opportunities and relocation for the right role.

Experience

• Senior Product Marketing Manager, API & Integrations · PandaDoc2024-10-01 – 2026-01-01

  Senior PMM for PandaDoc's API platform, integration ecosystem, and developer GTM motion. Owned competitive strategy, pricing and packaging, developer portal, sales enablement, and 0→1 product launches across developer, IT/Ops, and enterprise buyer segments. Led MCP server GTM positioning for AI agent workflow infrastructure and developer tooling market entry.

• Fractional Product Marketing Manager · Sembrar2024-05-01 – 2024-09-01

  Shaped GTM positioning for AI-driven fraud prevention platform, translating detection capabilities into value propositions for financial institution buyers.

• Senior Product Marketing Manager · Veritran2024-02-01 – 2024-09-01

  Guided U.S. market entry for Argentina-based digital banking platform. Developed competitive positioning and compliance-ready messaging for the payments market. Hosted Sprint Design event for product team to align on positioning and roadmap priorities.

• Lead Product Marketing Manager · Stealth Startup2023-08-01 – 2024-04-01

  Led product marketing for early-stage B2B SaaS fintech. Built brand positioning, conducted buyer research, and developed GTM strategy for product launch.

• Senior Product Marketing Manager · Apto Payments2022-05-01 – 2023-09-01

  Product marketing for card issuing and payment processing platform. Marketed infrastructure powering crypto-to-fiat payments, including the Coinbase Card. Created sales enablement (guides, training, demo scripts) improving funnel performance by 30%. Gained exposure to blockchain-based tokenized assets (G-Coin) following acquisition by Qenta.

• Senior Product Marketing Manager · nCino, Inc.2021-07-01 – 2022-05-01

  Product marketing for cloud banking platform through Series C growth and Nasdaq IPO (NCNO, July 2020). Developed buyer personas, messaging frameworks, and competitive enablement across enterprise, regional, and community bank segments serving 1,800+ financial institutions. Supported thought leadership, analyst relations (Gartner, Forrester), and voice-of-customer programs informing product roadmap priorities.

• Product Marketing Manager · nCino, Inc.2018-07-01 – 2021-07-01
• Marketing Event Specialist · Biocomposites Ltd2017-03-01 – 2018-06-01
• Marketing Consultant · Freelance Contractor2014-05-01 – 2017-02-01
• Marketing Specialist · Tri-Tech Forensics2015-08-01 – 2016-09-01

Education

• University of North Carolina WilmingtonBachelor of Arts (B.A.), Film/Cinema/Video Studies

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