Jules Kramer

About

Product, narrative, and GTM operator with 10+ years driving adoption of complex systems across deep tech, AI/ML, and fintech. Led Biofire’s national launch from pre-revenue to multi-million-dollar pre-order demand, achieving 50-state reach and strong content-driven impact, and helped raise $15M (Series A) as lead investor with Founders Fund. Currently Co-founder/COO at SHEFA, shaping product direction, commercialization paths, pilot partnerships, and investor narrative for physics-informed AI in energy asset valuation.

Experience

• Co-foudner, COO · SHEFA Resources01-01-2025

  SHEFA built a physics-informed AI for the energy industry that reconstructs subsurface assets to determine what remains physically recoverable. Co-foudner, COO • Full-time Denver • Lead company operations across strategy, execution, fundraising, and external stakeholder management. • Define product direction with the technical team, translating market needs into system requirements, validation priorities, and commercialization paths. • Built multiple design partner relationships and pilot programs across the energy industry to secure data, validate the system, and shape early market adoption. • Drive company narrative, investor materials, and market positioning around a new intelligence layer for how energy assets are valued, acquired, and developed.

• VP of Product Marketing · WealthFluent01-01-2024 – 05-31-2025

  AI-driven financial decision system designed to give individual investors access to institutional-grade planning and portfolio intelligence. VP of Product Marketing • Full-time • Rebuilt product narrative and decision workflows by restructuring how users interpret financial data → improved decision clarity and enabled repeat engagement • Designed engagement loops and lifecycle systems → increased user retention and consistency of platform use • Led brand rebuild and relaunch via iterative GTM testing → aligned product, messaging, and behavior into a unified system • Converted fragmented feature set into a decision engine → enabled early revenue and repeatable user acquisition

• VP of Customer Strategy · Biofire02-01-2021 – 09-30-2023

  Founders Fund-backed First of a Kind Defense Tech startup for biometric weapons systems. VP of Customer Strategy • Full-time • Built GTM system from user research to national launch → enabled product adoption in a highly sensitive market • Led national launch strategy and execution → reached 50 states in weeks and generated $MM pre-order demand • Designed content and distribution systems → drove 54M+ organic reach and 1B+ impressions in 6 weeks • Defined product category and narrative → increased trust and reduced adoption friction • Led Series A product demo experiences for potential investors, resulting in $15 million raised with Founders Fund as lead investors

• Director Of Policy and Product Marketing Manager · Glowlit09-01-2019 – 01-31-2021

  Machine learning startup creating price transparency in global raw materials. Director Of Policy and Product Marketing Manager • Full-time • Aligned product roadmap with US and EU regulatory frameworks → enabled entry into both markets • Designed pricing and data methodologies → shaped product behavior and a 40x increase in adoption across users • Built early GTM and onboarding systems → drove 4,000+ users and 400,000+ verified data entries • Designed contribution loops and incentives → increased data consistency and platform reliability

• Founder · C&R Travel06-01-2013 – 08-31-2019

  VIP Israel travel management business. Founder • Full-time • Built and led high-touch travel platform serving global leaders exploring Middle East geopolitics → enabled structured access to complex, high-stakes environments • Designed and executed 500+ programs for elected officials, policymakers, investors, and executives → delivered consistent, high-impact experiences across diverse stakeholder groups • Owned end-to-end system across narrative, content, logistics, education, and on-the-ground execution → ensured clarity, cohesion, and reliability in complex operating environments • Translated geopolitical complexity into structured user experiences → improved participant understanding and decision-making in unfamiliar, high-context settings

• Sergeant · Israel Defense Forces01-01-2008 – 12-31-2010

  Sergeant • 890th Battalion of the Airborne 35th Paratrooper Brigade, recipient of outstanding leadership award

Education

• University Of HaifaB.A., History And Multidisciplinary Studies

Similar talent on Pangea

Bella F.Product Marketing & AI Communications Leader | 8+ Years GTM, Narrative, and Launch ExecutionDallas, TXNNazeem A.$150M Revenue Growth | AI & Cyber GTM Expert | Ex-Google, Goldman Sachs | Scaling Startups to ExitAndrew M.Head of Product @ TurboFund | Product Manager | Multi-Time founderLos Angeles, CAPriya R.Proven product marketer with expertise in B2B positioning, messaging, sales enablement and launching software products.San Francisco, CA