Julia Blanco

About

I’m a B2B SaaS marketer with a background in enterprise sales, which means I know how to build pipeline that actually converts and how to get sales and marketing rowing in the same direction. I’ve helped early- and growth-stage startups scale through field marketing, partnerships, and executive thought leadership, generating millions in pipeline and some of the lowest CPLs across the funnel. I love bringing structure to scrappy teams and helping founders amplify their brand before they have a full marketing team. When I’m not working, I’m probably training for my next HYROX competition.

Experience

• Field Marketing Manager - North America · Vertice2024-01-01 –

  I started my career out in sales, learning how to bring in revenue one deal at a time. Now I apply that mindset to demand generation and growth engineering. I am designing programs across field marketing, partnerships, outbound, and automation that actually multiply pipeline and drive meaningful revenue. I’m always experimenting with how AI can make us smarter, whether it’s powering outreach, shaping follow-up, or giving BDRs better tools. Day to day, that looks like trade shows, webinars, sponsorships, customer stories, exec social, and tightening the handoff between marketing and sales. Basically, if it fuels pipeline, I’m on it. Vertice is the spend optimization platform enabling businesses to simplify their procurement workflows, gain granular control and visibility of their spend, and realize cost savings of as much as 30%. Vertice manages $3.4 billion in spend worldwide for hundreds of enterprise customers in over 30 countries and is headquartered in London with additional offices in New York, Sydney, Brno and Johannesburg. Learn more at www.vertice.one.

• Enterprise Account Executive · Ironclad, Inc.2022-01-01 – 2023-01-01
• Mid-Market Account Executive · Ironclad, Inc.2020-01-01 – 2022-01-01

  Ironclad is the leading digital contracting platform. By streamlining contract workflows, from creation and approvals to compliance and insights, Ironclad frees legal to be the strategic advisors they’re meant to be. Ironclad is used by modern General Counsels and their teams at companies like Calm, Asana, and Fitbit to unlock the power of their contracts data.

• Commercial Account Executive · Box2020-01-01 – 2021-01-01
• Business Development · Box2019-01-01 – 2020-01-01
• Investor Services | Relationship Manager · Carta2018-01-01 – 2019-01-01
• Investor Services | Account Manager · Carta2017-01-01 – 2018-01-01
• Student Manager / Undergraduate Therapist · Claremont Autism Center2014-05-01 – 2017-06-01

  ◆ Conducted individualized Applied Behavior Analysis (ABA) treatments for children with autism between the ages of 2 and 15 aimed at improving cognitive, speech, verbal and social skills ◆ Supervised 20 student therapists with the creation and organization of social skill activities including sports, team-building, role-playing and creative writing; work under the direction of nationally recognized ABA expert Dr. Marjorie Charlop

• Research Analyst · Enterprise Management Advisors, Inc2011-06-01 – 2017-06-01

  ◆ Conducted research to identify distressed company targets using distressed company industry reports ◆ Compiled basic research on targets identified and prepare summary for referral sources to generate new leads ◆ Maintained tracking matrix in Excel to monitor progress of financial distress for defaults and credit ratings

• Intern, Worldwide Marketing Partnerships · Paramount Pictures2016-06-01 – 2016-08-01

  ◆ Assisted with development and implementation of domestic and international marketing partnerships for upcoming film releases ◆ Analyzed film scripts for promotional opportunities and presented ideas to executives ◆ Conducted research and assembled PowerPoint presentations on promotional campaigns by competing studios ◆ Provided on-site support at special events and film screenings

Education

• Claremont McKenna CollegeBachelor of Arts (B.A.), Economics and Psychology
• DIS: Danish Institute for Study Abroad
• The Tuck School of Business at DartmouthBusiness Bridge Program

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