Julia Leong

About

I am a versatile Senior Product Manager with 10 years of professional experience, including 5 years leading product strategy and development. I specialise in translating complex user needs into scalable B2B and B2C solutions, drawing on my diverse background in UX, service design, and marketing. I have a proven track record of navigating the complexities of both startups and large enterprises. My experience spans across various industries, including agriculture, finance, FMCG, government, hospitality, pharma, property, and utilities. Now, I work at Hyper, a startup accelerator where I guide pre-seed startups from idea to launch.

Experience

• Product Manager · Hyper2024-05-01 –

  I lead a portfolio of 15-20 pre-seed startups concurrently, guiding each founder through the entire product lifecycle from initial concept to market launch. I am responsible for product strategy, prioritisation, and managing development, while providing expert guidance on commercialisation.

• Service/Product Strategy Consultant2020-03-01 –

  I applied a product management mindset and design expertise to lead the end-to-end product lifecycle for various clients, most recently, Camberwell High School, addressing a core business problem of declining student enrolment and engagement.

• User Experience Designer (Service Designer) · Designit2022-09-01 – 2023-11-01

  I leveraged a blend of design and product expertise to lead product discovery and user research, building strategic roadmaps and prioritising features with stakeholders. I also contributed to business development through an internal global strategy uplift.

• User Experience Designer & Product Manager · Bourne Digital2021-03-01 – 2022-09-01

  I solved complex business problems for major B2B and B2B2C enterprise clients, including Barclays UK and NSW Govt. I directed user research and executed end-to-end engagements, defining the product vision, prioritising features, and managing the build with multidisciplinary teams (front and back-end dev, business analysts etc). I also led my team to achieve #2 place in the SAP x Microsoft ANZ Hackathon 2021.

• Curation Producer · TEDxMelbourne2020-07-01 – 2022-04-01

  As a Curation Producer at TEDxMelbourne, you will find me engaging alumni speakers with our current TEDxMelbourne community through writing thought-provoking articles, working with my team to organise TEDxMelbourne events such as the monthly TED Circles (currently hybrid), and working closely with Marketing on other events and initiatives that all tie back to 'ideas worth sharing'.

• Copywriter · Good Things2020-12-01 – 2021-04-01

  Good Things sells promotional products, but mostly are passionate about exceptional customer service, high-quality goods and sustainable product design. As a copywriter, I took ownership of their digital copy, including website, email newsletters, blog posts. A highlight was helping design a compostable corn-based mailer bag - down to the tagline.

• User Experience Designer · Geddit Right Pte. Ltd.2021-02-01 – 2021-03-01

  I took on a freelance role, working with National Computer Systems Singapore (NCS) on delivering high fidelity prototypes for a project involving robotics. The work I did was based on research provided by the team's user researchers.

• User Experience Designer · Convertium2020-12-01 – 2021-02-01

  During my time at Convertium, I worked as a UX Designer and Content Specialist on B2C clients such as Lexus and Marina Bay Sands. Projects I was involved in included conducting research: desktop and interviews for an initiative to revitalise the MBS brand during the pandemic, designing a journey for an intuitive chatbot for Lexus Singapore's website, and writing content for Lexus' 'Journeys in Taste' column on their website.

• Social Media Chair · ServDes.20202020-06-01 – 2021-02-01

  The Serv.Des2020 Conference was to be held in Australia, the first time it'll have been held outside the EU. However due to COVID-19, it was a virtual event that was held in February 2021. As Social Chair, I developed a marketing and communications strategy and managed social media for the world's most influential Service Design Conference. My role involved liaising with keynote speakers around the globe and writing articles.

• Marketing Manager · United Physiotherapy Group2018-12-01 – 2020-12-01

  United Physiotherapy Group is a nationwide physiotherapy provider that spans across aged care, community services including NDIS, private practice and sporting. As Marketing Manager I was in charge of overseeing group wide marketing strategy and communications with a focus on delivering excellent customer experience through developing annual marketing plans based on research and gathering industry insights, digital marketing strategy, social media strategy, community building and management, content creation/copywriting, email marketing and reporting, leading in-house graphic design work conceptualising and designing marketing collateral on Adobe Creative Suite, and in charge of media/influencer relations and brand partnerships from planning, pitching, hosting, relationship building, media tracking and reporting.

Education

• Monash UniversityBachelor of Business (Marketing) and Bachelor of Arts, Marketing and Public Relations
• Academy XiService Design - Elevate, Service Design
• General AssemblyContent Marketing Bootcamp, Content Marketing
• Australian International School Singapore
• Pratt InstitutePre-College Intensive Summer Program, Fine Arts and Fashion Design
• MLC School Sydney
• German Swiss International School | 德瑞國際學校

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