Julián Mignone Pizarro

About

With a Licenciatura en Ciencias de la Comunicación Social from the University of Buenos Aires and additional qualifications in Photography and Editing from Universidad Kennedy and Periodismo Deportivo from Universidad Nacional de Lomas de Zamora, I bring a diverse educational background to my professional endeavors. As the Founder, CEO, and Marketing Director of HUAYRA Strategic Communications, I specialize in digital strategies, helping agencies achieve their goals through ad campaigns, strategic planning, and coaching. Previously, I co-founded The Birdie Club, focusing on premium golf accessories and managing social media and wholesale initiatives. My role as Social Media Manager for the FIA World Endurance Championship involved strategic planning and content creation for Hypercar driver Esteban Guerrieri. At Cognizant, I excelled as an Account Optimizer Sr. and Google Ads Account Manager Sr., managing high-profile advertising accounts and earning recognition as a Top Performer and MVP in 2022.

Experience

• Founder, CEO and Marketing Director · HUAYRA Strategic Communications11-01-2023

  As the founder and leader of a Growth Partner agency specialized in digital strategies, I assist many prominent agencies in achieving their objectives and exceeding their customer expectations through services such as Ad Campaigns Creation and Management, Strategic Planning, and Coaching Sessions.

• Co-founder and Sales Manager · The Birdie Club03-01-2023 – 06-01-2024

  The Birdie Club is a brand dedicated to creating premium and innovative Golf Accessories in the US. I am actively engaged in product development while strategically managing our Social Media presence and strategy. Additionally, I lead our wholesale initiatives, crafting proposals for tournaments and events.

• Social Media Manager · FIA World Endurance Championship01-01-2023 – 01-01-2024

  Led comprehensive Social Media activities for Hypercar driver Esteban Guerrieri in the FIA World Endurance Championship (WEC) and the TCR series. Responsibilities included Strategic Planning, Social Media Management, Advertisement Campaign Management, Content Creation, Sponsors Certifications and Establishing Partnerships with other accounts.

• Account Optimizer Sr. and Google Ads - Account Manager Sr. · Cognizant06-01-2021 – 06-01-2023

  Managed high-profile advertising accounts for Top-Tier Google customers, leveraging expertise in Google Ads, Google Analytics, GA4, GMC, and GTM. Specialized in strategy planning, goals achievements, and conducting coaching sessions. Recognized as a Top Performer and MVP in 2022. Responsible for optimizing top tier Google Ads campaigns from high-value businesses that require the utmost attention, perfect product knowledge, excellent communication skills and attention to detail. Conducted thorough optimization of all types of Google Ads campaigns (Search, Display, Shopping, Video, Performance Max, App, Local and Discovery). Performed campaign optimizations and audits, advanced manipulation of Google Ads Editor, account level restructuring planning, budget reporting and optimization, and diagnosis and presentation of results.

Education

• University of Buenos AiresLicenciatura en Ciencias de la Comunicación Social, Ciencias sociales
• Universidad KennedyPhotography and editing
• Universidad Nacional de Lomas de ZamoraPeriodismo deportivo

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