Julianna Marie

About

thanks for stoppin' by! my name is julianna mitchell and i am a pittsburgh-based writer, social media manager, and creative. throughout my years in the editorial, film, and media industries, i've gained experience in writing, editing, content development, film production, and social media management with brands like american eagle, tommy john, schwarzkopf, and more.

Experience

• Editor · Her Campus Media04-01-2025

  - Lead initiatives to elevate brand visibility, including launching a queer vertical, data-driven "Getting Down with Gen Z" visualization, and the "Just Checking In" mental health immersive - Manage a team of writers and interns, guiding them on pitching, writing, and maintaining brand voice - Oversee content strategy for the wellness vertical, focusing on health, wellness, sex, relationships, and mental health - Support editorial strategy to drive traffic growth and engage audiences-

• Associate Editor · Her Campus Media07-01-2022

  - Edited and/or wrote a minimum of three stories a day with a mix of SEO, service, news, and feature content tailored to search and social. - Oversaw the wellness vertical by ideating content around health, wellness, sex & relationships, and general/sexual, and mental health. - Managed a team of writers and interns, working with them on pitching, writing, and voice. - Maintained the editorial calendar for the wellness vertical and helped execute coverage plans for relevant events. - Supported editorial strategy to grow traffic. - Worked with the editorial team to ideate and execute on large-scale editorial projects and packages. - Grew and maintained relationships with industry contacts. - Oversaw 'My First Time' editorial franchise.

• Editor At Large · Her Campus Media03-01-2022 – 07-01-2022

  - Copy-edited and assigned articles to national writers and student journalists for style, clarity, and SEO - Updated outdated articles for republishing and SEO needs - Attended weekly brainstorming meetings with the editorial team to assist in content strategy

• Editorial Intern · Her Campus Media09-01-2021 – 03-01-2022

  Assisted in content creation and editorial processes, gaining experience in writing, editing, and managing editorial tasks.

• Freelance Copywriter & Content Consultant · Upwork09-01-2018

  - Creative content and copywriter focused on blog writing, SEO consulting, product descriptions, paid social copy, and email newsletters. - Worked alongside clients like Clairol, Olivia Garden, Better Help, and more. - Dedicated consultant offering solutions to improve web copy, search traffic, and content strategy.

• Corporate Communications Intern · AMERICAN EAGLE OUTFITTERS INC.02-01-2022 – 07-01-2022

  - Assisted in the social media management of the @aeolife social platform. - Wrote internal-facing copy for newsletters. - Ideated and created video, graphics, and other content for both consumer and internal-facing social media platforms.

Education

• Chapman UniversityScreenwriting, Film

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